Principal Associate Communications Associate, Financial Services
Every great brand’s story starts internally – with its values, its culture, its associates. Capital One’s story continues to be built by understanding, connecting and engaging with one another in meaningful ways. We’re seeking a communications leader who has experience in internal marketing and leveraging data to shape powerful communications and marketing strategies.
You will be part of a program team dedicated to supporting our associates in delivering unexpected, memorable moments for their customers. In this role, you will partner with cross-functional teams to truly understand our associates' needs to lead and execute strategies around program awareness, education and engagement.
The Ideal Candidate Will Be:
Customer-obsessed: Loves diving deep into data to understand audience behavior and motivations
Analytical problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current engagement and communication opportunities
Effective storyteller: Simplify the complex and compel our audience to act
Strategic partner: Helps shape strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics and measuring results
Results oriented: Focuses on driving impact in both the short- and long-term, and is able to drive and execute an agenda end-to-end from conception through to delivery
Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
Leverage data and insights to drive internal marketing strategies and campaigns, optimizing the strategy based on past results, future needs, associates’ behaviors/preferences, and ongoing test-and-learn agenda
Develop and execute marketing campaigns that showcase value propositions to drive program engagement and growth
Write communications that align to the style and voice of our program brand and distribute across internal channels to our associates
Provide day-to-day communications leadership and guidance to program team
Partner with our data team to drive innovative communications products and solutions
Develop reports, data visualizations, dashboards, insights, and recommendations for our campaigns to influence key stakeholders
Define and monitor success metrics
Bachelor’s Degree in Marketing, Public Relations, Communications, Business
At least 5 years of experience in corporate communications, public relations or marketing
At least 3 years of experience with creative testing and campaign strategy optimization
At least 3 years of project management experience
At least 2 years of experience in analysis for marketing or communication campaigns
At least 2 years of experience in market research analysis
Master’s Degree in Marketing, Public Relations, Communications, Business
At least 6 years of experience in corporate communications or marketing
At least 4 years of experience with creative testing and campaign strategy optimization
At least 4 years of project management experience
Experience in industry best practices and developing testing strategies
Experience in analytical or data visualization tools such as Tableau, Excel, or Google Sheets
Experience driving campaign branding and visual execution strategy
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).