Field Marketing Manager

Posted 14 Days Ago
Be an Early Applicant
Center, GA
Mid level
Other • Retail
The Role
The Senior Field Marketing Manager will oversee relationships and initiatives in various divisions to support business growth. Responsibilities include collaborating with store managers, reporting on performance metrics, and developing marketing strategies tailored to local needs. A focus on relationship management and effective communication is crucial.
Summary Generated by Built In

Purpose: As a critical role in our growth, the Field Marketing Manager will lead our field marketing relationships and initiatives within divisions, regions, markets, and stores across the organization. You are the primary point of contact for store managers and field leadership, representing the entire marketing department in these key relationships. Further, you champion the needs of the field to subject matter experts within and beyond the marketing department, leading the way to formulate plans and achieve goals.

Minimum Eligibility Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 3-5+ years of demonstrated experience in managing field marketing activities for a retail organization
  • Strong track record of successful internal and external relationship management; strong interpersonal skills to build effective, inclusive, and collaborative working relationships with cross-functional teams
  • Demonstrated ability to succeed in a fast-paced, high growth environment with shifting priorities, limited resources and tight deadlines
  • Excellent problem-solving, collaboration, and team building skills
  • Excellent organizational skills and detail-oriented nature to plan, prioritize, and handle multiple projects simultaneously across internal teams and agencies; consistent and effective follow-through
  • Demonstrated ability to exceed goals and drive progressive business results through marketing
  • Ability to work in a fast-paced environment with shifting priorities and tight deadlines
  • Strong critical thinking and analytical skills to proactively challenge and change to maximize output
  • Excellent written and verbal communication, persuasion, and presentation skills including ability to create and deliver presentations
  • Excellent customer service skills and thrives under pressure
  • Excellent analytical skills including experience formulating marketing solutions from sales, customer, real estate, and marketing data as well as key store performance metrics
  • Comfort and working knowledge of all media including national media and local sponsorships, community activations, and local media
  • Strong computer skills in MS Office suite with the ability to create clear, concise reports and to interpret, analyze and create presentations
  • Fast-paced, high-growth retail experience is a plus

Essential Job Functions:

  • Lead as the primary point of contact for store managers/field leadership, representing the entire marketing department
  • Proactively provide store managers and field leadership with updates on marketing department initiatives and recommendations on local/regional opportunities, including best practices for store- and market-level marketing initiatives
  • Proactively monitor performance of stores, markets, regions and divisions and report on results & opportunities; to include sales data, customer data, real estate data, marketing results and key store performance metrics
  • Build strong, trusted relationships with store managers and field leadership, including requesting, listening to and understanding explicit and implied needs, and providing persuasive and impactful recommendations; this includes assessing receptivity to a proposal, structuring discussions/presentations to appeal to business needs and priorities, as well as anticipating questions/roadblocks and determining how to address possible resistance
  • Identify and champion store- and market-specific marketing needs and understand objectives/challenges/opportunities to formulate goals and plans of action tailored to the unique needs of individual markets/stores
  • Advocate for field marketing needs within the marketing department by providing briefs with clear business objectives and well-scoped challenges/opportunities and in-depth understanding of the unique characteristics of each market/store
  • Lead inclusive partnerships with key stakeholders within the department (including media, email/1:1, content, creative, brand management, pro services, design services, CRM, operations, budgeting, and leadership), working with the appropriate subject matter experts to create plans and launch marketing activations to achieve business goals
  • Support corporate growth objectives, including comp same store sales growth and new store growth; plan, organize and execute grand opening plans before and after new stores open to achieve new store goals
  • Plan, negotiate, buy/place, measure and optimize select media and marketing including but not limited to local media such as out-of-home, in-store signage, local listings, local sponsorships, and community activations
  • Take ownership of store-specific information across all channels to ensure accuracy and a consistent customer experience, including accurate location information on our website, in local listings, our pro app, etc.
  • Manage field marketing/advertising budget for your stores, markets, regions and divisions, including adhering to proper controls to ensure on-target delivery and proper documentation and billing with finance
  • Ensure compliance with all appropriate Privacy, Information Security, and Data Governance protocols and laws
  • Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.

Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.

Benefits & Rewards

  • Bonus opportunities at every level

  • Career advancement opportunities

  • Relocation opportunities across the country

  • 401k with discretionary company match

  • Employee Stock Purchase Plan

  • Referral Bonus Program

  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

Top Skills

MS Office
The Company
HQ: Atlanta, GA
15,001 Employees
On-site Workplace
Year Founded: 2000

What We Do

At Floor & Decor, we don't just sell flooring; we create endless possibilities. Redefining the retail experience since 2000, we are constantly in build mode, just like our customers. Joining F&D means moving fast, being part of decisions, and getting support at every turn.

Why Work With Us

We are builders, both of dream spaces and careers. You aren't just a number at a store selling some of everything -- you're a valued associate receiving customized training plans and endless career possibilities at a store focused on doing one thing better than anyone else.

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