Senior Backend Engineer - Targeting & Segmentation at Uber (Peninsula)

| Peninsula
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About the Team
The Targeting & Segmentation is part of Adtech/Marketing Tech org which is responsible for around 1.6 Billion dollar marketing spend every year by Uber. The Targeting & Segmentation team builds the systems that are responsible for powering personalized experiences at Uber across all lines of business. Our core system holds data about Uber's users (1B+) from multiple sources (User app data, User identity data, etc) and powers cohorting and targeting use cases. This data also powers experimentation and personalized experience use cases across all of Uber's products.
About the Role
If you are interested in making a direct impact to the company's bottom line, join the Ad Tech Targeting & Segmentation team. Uber is on track to spend 1.6 billion dollars in marketing in 2021. The Targeting & Segmentation team at Uber builds the systems that are responsible for powering personalized experiences at Uber across all lines of business. Our core platform holds data about Uber's users (1B+) and powers cohorting and targeting use cases across all Uber apps & tools fueling growth, re-engagement and monetization in the process. Help us build the software systems that will make this happen. The team is still in its early stages, so you can drive products from inception to adoption and further iterations.
What You'll Do:
• Build scalable & distributed backend systems to enable Uber to target both existing and prospective users with personalized messages• Build Auto-ML platform to enable Uber to build intelligence ML based audiences at scale and fully automatically and seamlessly• Build a reliable & standardized data aggregation platform which Uber apps and tooling can depend on supporting cohorting & real time use cases. Help us platformise the heck out of it!• Build real time systems that can handle millions of TPS in sub 10ms latency• Build targeting platform that will help us target the right kind of potential users.This involves working with datasets that are world population scale (billions of rows) in real time.• Do challenging & exciting full stack work at big data scale (Backend, Data, Frontend) for both real time and batch data.
Basic Qualifications
• Bachelor's degree in Computer Science or related technical field or equivalent practical experience• Experience coding using general purpose programming language (eg. C/C++, Java, Python, Go, C, or Javascript)
Preferred Qualifications
• At least five (5) years of software engineering experience
About Uber
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
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An Insider's view of Uber

What’s the vibe like in the office?

When I went into the office for my final interview with Uber, I had the same feeling that I did when I stepped onto my college’s campus for the first time: it just felt like the right fit. The office was high-paced but also relaxed and you could immediately tell that people were friends and genuinely enjoyed being there.

Paige Sammarco

Account Executive, Uber Eats

What kinds of technical challenges do you and your team face?

One of the big challenges today with experimentation is around guaranteeing correctness, especially for small changes to ensure confidence in results. Was that change the cause of new behavior? Did other experiments get in the way? It all comes down to how accurately you can detect small changes within consumer behavior.

Azarias Reda

Head of Uber's Experimentation API team

What makes someone successful on your team?

"It’s not just about the individual contributor. The most successful people are the ones learning from others. On my team, I make sure that everyone shares best practices and we foster a collaborative culture. So when you’re on a call, you’re never really alone. And that applies to everyone."

Ali Faivus

Head of Mid-Market Sales

How do you empower your team to be more creative?

We make sure we don’t ship org structures, but rather aligned products. How can our products complement one another, building upon each other to achieve our primary goals? Whether it’s scheduling, routing, predictive analytics, or operational excellence, we are acting as one, and smartly leveraging our domains and strengths.

Joe Chang

Director of Engineering, Uber Freight

How does your team reward individual success?

I believe recognizing someone’s contributions are a big part of team play. On our weekly meetings, we always start with a shout-out, and it’s amazing how this simple topic stimulates the team to recognize small victories and accredit colleagues for their accomplishments. This brings our team together and fosters a more collaborative environment.

Silvia Penna

Sr Manager, Central Operations

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