Marketing Automation Developer at Pearson (Richmond, VA)

| Richmond, VA
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Organizational Information

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world's innovations. Within the Pearson Virtual Schools (PVS) division we have reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers, and technology as they make the shift to online. The COVID-19 pandemic introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.

Purpose Summary

Pearson Virtual Schools is looking for a detail-oriented, analytical, and customer-driven Marketing Automation Developer ** to be a part of our innovative team. You will be responsible for building omni-channel marketing campaigns, data segmentation, journey automation, multi-variant testing, quality assurance, and performance monitoring to help us meet enrollment and retention goals.

Core Tasks and Responsibilities

  • Code responsive emails for various promotional, lifecycle, and transactional campaigns using the latest HTML, CSS, AMPscript, and JavaScript best practices
  • Build, test and deploy cross-channel marketing campaigns from Salesforce Marketing Cloud (B2C) and Pardot (B2B)
  • Develop highly personalized and scalable dynamic content using Salesforce and Movable Ink
  • Continually A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes
  • Perform administrative functions within Marketing Cloud and Pardot
  • Maintain best practices for marketing automation platforms
  • Email QA for content and rendering across email clients and mobile devices
  • Stay up to date on the latest industry advancements, including opportunities to leverage AI and our technology to improve performance

Required Skills, Experience, and Competencies

  • 2+ years of cross-channel marketing experience using Salesforce Marketing Cloud and/or Pardot
  • Expert knowledge in HTML and CSS (must be able to code emails from scratch) ensuring it is cross browser and mail client compatible
  • Mastery of AMPscript and/or SSJS to develop dynamic content
  • Proficiency with data - understanding relational data architecture and data types, including knowledge of SQL, import definitions, file transfer, and data extracts
  • Well versed in using email deliverability tools like ReturnPath or Everest
  • Ability to work independently as well as collaboratively with other members of the marketing team
  • Excellent organizational skills and good time management
  • Use a logical approach to problem solving
  • Proficiency with Adobe Creative Suite (specifically Photoshop and Dreamweaver)
  • Salesforce certified

Key relationships

  • Works closely with Supervisor, Email Operations and Marketing Automation
  • Maintains effective relationships with direct marketing & automation teammates and other marketing and business stakeholders

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $70,000-$85,000. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at:


Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here:

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 2296
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1658 open jobs at Pearson, click here.
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