Director, Adobe Target Architect (Remote - USA) at Merkle

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Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

The Analytics Director of Test & Learn will provide technical strategic and hands on consulting to support the client's website and app marketing initiatives, support on testing methods, processes and services across the organization and evangelize a Test & Learn agenda within the group and on assigned accounts. This role participates in creating and articulating relevant analytics and developing test ideas for clients, while developing better methods or processes for implementation. Leverages expert-level knowledge of Adobe Target architecture to provide technical suggestions or guidance to teams. Provides direction on Test & Learn opportunities and manages ROI workbooks.

Perform tasks, including but not limited to:
  • Build and manage a roadmap of technical enhancements needed to deliver on the overall program strategy, and work with development teams and analysts to ensure these work items are deployed on time and are of quality.
  • Work with clients and internal team members to structure and execute disciplined tests, measure, and analyze the results, and present out on findings.
  • Works with clients and internal teams to use their expert-level knowledge of Adobe Target architecture to audit the technical implementation, then suggest and implement changes.
  • Track and manage all current and future tests and participate in cross-functional meetings to discuss timelines, recommend best-practices and share learnings
  • Work with key stakeholders both internal and external to advance Merkle's testing capabilities.
  • Identify and execute process improvement strategies to further enhance and streamline our test & learn capabilities.
  • Develop competencies in omnichannel experimentation.
  • Work with Merkle test mangers to vet suggested test and project plans, program plans, contribute to overall roadmap, manage individual/team day-to-day tasks, meet project deadlines.
  • Manages and mentor junior analysts, contributing to their technical and career development.
  • Deliver constructive feedback to employees and hold difficult conversations with direct reports.
  • Demonstrate thought leadership
  • Presents ideas and findings to clients
  • Contribute innovation, process improvement, standardization
  • Deliver high-quality analytical solutions on time
  • Other duties as assigned
SME in the following techniques:
  • A/B/n website and experience testing
  • Website heuristics and user research techniques
  • Strategy & Consulting
  • Segmentation Analysis
  • Campaign Analysis


Qualifications:
  • Experience with front end coding, debugging, problem solving, working with other developers and bridging conversations with non-technical resources
  • Experience with MS Office (Word, Access, Excel, PowerPoint, Outlook) required
  • Experience managing 2+ employees desired
  • Very strong Excel skills required (VBA not necessary)
  • Preference for Adobe Analytics and other Adobe Marketing Cloud skills
  • Experience with website testing required (expert knowledge of Adobe Target preferred, Optimizely, Maxymizer, Google Optimize, etc)
  • Experience with website analytics (Adobe Analytics preferred, Google Analytics, etc)
  • Experience with campaign analytics preferred (SA360, GoogleAds, etc)
  • Possess core test & learn competencies such as ability to formulate an analytical problem, develop a hypothesis, plan tests; QC data and results; summarize key findings/insights and make actionable recommendations, then develop new and innovative analytical solutions to solve challenging business problems
  • Possess core marketing skills and an understanding of digital marketing data including the systems and processes used to generate and manipulate it by media types like: web, ad, email, mobile, etc.
  • Possess client/team engagement competencies such as gather specifications, develop analytical roadmap, approach and manage expectations, and coordinate delivery with internal team
  • Excellent written and oral communication skills
  • Strong presentation skills required (PowerPoint)
  • Minimum of 3-4 years' experience in test & learn marketing arena, including strong understanding of website optimization, website analytics and other digital marketing concept beyond the website like display, search, and social etc
  • Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; advanced degree (M.A., M.S., Ph.D.) preferred.
Ideal Candidate:
  • You have a curious nature and consistently punch above your weight.
  • Your can think about how technology, people, and process come together to solve complex business problems
  • Your ability to discover hidden insights through advanced multi-variate testing and data mining techniques on un-structured business problems makes you an intricate part of our growing analytics team.
  • An ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, forecasting, etc.) and create meaningful analytical outputs, generates rave reviews and positive ROI for our clients.
  • You have a keen eye and ability to identify areas for process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors will help create a more efficient and productive organization.
  • You effectively build and grow teams, lead client engagements, keep a positive attitude, and are a respected member of the team.


Additional Information:

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines.

The anticipated salary range for this position is $144,400 - $209,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

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More Information on Merkle
Merkle operates in the AdTech industry. The company is located in Columbia, MD, Atlanta, GA, Denver, CO, Chicago, IL, Seattle, WA, Hagerstown, MD, Norristown, PA, New York, NY, Marlborough, MA, Boston, MA, Carlottesville, VA, Pittsburgh, PA, Southfield, MI, Little Rock, AR, Austin, TX, Salt Lake City , UT, San Francisco, CA and Bend, OR. Merkle was founded in 1971. It has 4000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 68 open jobs at Merkle, click here.
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