Green Thumb Industries (GTI) is looking for an eCommerce Merchandising Specialist to help execute the visual site merchandising and content strategy for our Rise online store (risecannabis.com). In this role, you will collaborate with the eCommerce/Digital team and the Merchandising/Buying teams. Your role will focus on providing ecommerce-merchandising support; this includes being able to multitask, problem solve and manage multiple timelines. This role will be critical to the team’s efforts to update and maintain our website's content and constantly improve the website user experience. This website specialist role will reside on the eCommerce team as part of the Revenue Organization, reporting to the Director of eCommerce.
You'll Sweep Us Off Our Feet If:
• You understand how customers shop online and use strategic thinking and innovation to create a seamless and fresh site experience for our customers.
• You’re constantly looking for ways to set us apart from the competition and make the shopping experience engaging to the customers.
• You use data and insights to make informed and impactful decisions.
• You have a keen visual eye and a basic understanding of various merchandising principles.
• You are comfortable working in a fast-paced, exciting environment with the flexibility to manage within time requirements and changing deadlines.
• You believe in the collective success of the team and are quick to jump in and help your fellow team members.
Responsibilities
• Assist in the implementation and monitoring of key tasks such as promotions, content creation, product listings, and maintenance
• Collaborate with cross-functional teams on digital initiatives, CMS maintenance, and tasks.
• Be highly involved with QA, site testing and regular site walks to ensure promotional and content accuracy at all times.
• Collaborate with eCommerce team and buyers regarding site and menu optimizations including product recommendations, upsells/cross sell opportunities, improve efficiencies and customer experience.
• Become subject matter expert on Markets and work with team to create amazing customer experiences.
• Use web analytics to monitor sales and promotion success.
• Assist with other projects, as needed.
Qualifications
• Bachelor’s degree in business, marketing, or related field preferred.
• 1+ years proven experience in face paced merchandising or e-Commerce role. • Hands-on experience maintaining e-Commerce websites or portals.
• Experience Shopify, Contentful, Web Development, Social Media a plus
• Knowledge of eCommerce marketing space and best practices.
• Familiarity with eCommerce shoppers and an eye for detail.
• Knowledge of analytical tools to measure performance and innovations.
• Some knowledge of Google Analytics and/or comparable analytics platforms is a plus.
• Ability/interest in analyzing metrics/KPIs and transforming into online stories.
• Basic knowledge of Adobe Photoshop and Illustrator.
• Microsoft Office Skills – Excel and PowerPoint preferred is a must.
• Problem-solving mindset with high attention to detail.
• Experience working cross-collaboratively and in teams.
• Excellent communication skills, both verbal and written.
• Ability to say “I don’t know” and willing to learn.
• Startup mentality
• Must be energetic, highly motivated, a self-starter with the ability to multi-task.
• Knowledge of and/or experience with the Cannabis industry is a plus.
Additional Requirements- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
- Must be approved by state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Green Thumb and has not been reviewed or approved by Green Thumb.
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Pay Growth & Progression — Pay has increased in several unionized locations through contracts that include scheduled wage increases and structured wage steps. These agreements also add predictability through clearer scheduling and guardrails that can strengthen perceptions of compensation fairness over time.
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Wellbeing & Lifestyle Benefits — A modern set of non-cash benefits appears to be available in many roles, including mental-health programs and tools such as EAP/Calm, plus conveniences like Daily Pay. Everyday perks such as an in-store employee discount are positioned as a meaningful benefit, particularly for retail workers.
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Healthcare Strength — Core medical, dental, and vision coverage is consistently presented as part of the standard package for eligible employees, often alongside HSA/FSA options. Additional protections like life and disability insurance are also included in the stated benefits mix.
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What We Do
We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,800 people and serves thousands of patients and customers each year. Green Thumb manufactures and distributes a portfolio of branded cannabis products including RYTHM, Dogwalkers, Beboe, Good Green, incredibles, Doctor Solomon’s, &Shine, and owns and operates rapidly growing national retail cannabis stores called RISE.
Why Work With Us
Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.
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