What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some of the biggest consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity, and business intelligence back to public relations.
We are seeking a Director, Media Strategy to lead earned media efforts across our client portfolio. This senior-level media practitioner will bring a track record of high-impact coverage, deep journalist relationships, and the ability to shape narratives that directly advance client business goals. With oversight from senior leadership, you’ll drive strategy, act as a trusted advisor to clients, lead and mentor a growing media relations team, and help define SourceCode’s earned media offering.
Salary: $115,000 - $130,000
RequirementsWhat You’ll Do
- Lead media strategy across a portfolio of B2B and B2C technology clients, ensuring media efforts ladder to client business goals
- Develop and maintain top-tier media relationships with business, tech, and broadcast outlets (e.g., Bloomberg, Axios, WSJ, TechCrunch, CNBC, etc.)
- Coach and grow a small but expanding media team, instilling confidence and sharpening media instincts across the agency
- Architect smart, earned-first ideas through StoryHub and other forums, strengthening SourceCode’s agency-wide POV with media
- Serve as a trusted advisor to clients, with presence, clarity, and a strong POV in high-stakes conversations
- Media train executives and spokespeople, preparing them for interviews, panels, and live broadcast opportunities
- Drive results, consistently securing impactful earned placements and analyzing outcomes to inform continuous improvement
- Be highly billable, providing senior-level client counsel and hands-on media execution.
- Contribute to new business, shaping and presenting our media offering with polish and authority
- Build and lead earned media strategy across accounts, ensuring alignment with broader business and brand goals
- Provide editorial oversight on all media materials, ensuring quality, clarity, and consistency with client messaging
- Translate industry, client, and market insights into long-term media positioning strategies
Advise clients on complex media situations, reputation management, and high-level opportunities - Manage media campaigns and account health, ensuring profitability, staffing, and client satisfaction
- Drive client retention and organic growth by tying media strategy to business outcomes.
- Oversee financial leadership of accounts: budgeting, resourcing, and scoping
- Mentor and develop PR professionals across teams, modeling accountability and inclusive leadership
- 8–10+ years of media relations or journalism experience (agency experience strongly preferred)
- Deep reporter relationships across top-tier national business, tech, and broadcast outlets.
- Proven track record of securing impactful, high-value media placements
- Strong understanding of enterprise tech, adtech/martech, and consumer/business tech
- Demonstrated ability to coach and mentor teams, building agency-wide media expertise
- Excellent writing, pitching, and communication skills
- Confidence in providing strategic counsel, even when it challenges client assumptions
BenefitsWhat We Offer
- Robust benefits program
- Unlimited vacation & sick leave
- 401(k) with company match
- Profit-sharing program
- Flexible, hybrid workplace
- Six-month paid parental leave
- Professional learning & development opportunities
- Transit benefits
- Paid volunteer days
What We Do
We are humans. We are partners. We listen. We learn. We strive to understand your world and we use data to build and engage with your audiences. Integrated from the start - our programs are designed to deliver your messages - developed from research and insight - where they will be most impactful.
We’ll partner with you no matter what stage in your brands growth you’re in. From Series A to IPO, from problem to product and beyond, we’ve got your back.
We’ve been at the forefront of huge changes in the communications industry over the past 25 years and thus have a clear vision for how the work should be done. Today, we work with clients and partners to identify the challenges and obstacles holding them back, and from there build the blueprints to amplify growth.
Every challenge is different. Every solution is individual. And every answer has a source. SourceCode.
