With $1,000 in his pocket, Allen Lund founded this company in 1976 with a vision for a better transportation brokerage. Nearly five decades later, we have grown to over 42 offices nationwide—and we’re still expanding. At ALC, we combine the entrepreneurial spirit of a start-up with the stability and legacy of a trusted industry leader. We’ve built our success on integrity, relationships, and results—and we’re looking for a tech-forward MarCom leader to modernize our communications while honoring our legacy.
The Mission
The Director of MarCom oversees the entire Marketing/Communication. You will be a "Force Multiplier" for our Sales Team, moving beyond traditional support to build a high-tech engine powered by AI and Predictive Analytics. This role is responsible for driving brand awareness, managing complex industry relationships, and continue implementing modern Account Based Marketing (ABM) strategies to accelerate revenue across all offices.
Key Responsibilities & Tech Integration
- Departmental Leadership: Oversee team, project management, and departmental operations for the MarCom team.
- AI-Powered Content & Communications: Direct the production of all written and video material, leveraging Generative AI and NLP to scale personalized sales letters, press releases, and high-impact digital content.
- Sales & ABM Strategy: Continue to grow and develop tech-driven Account Based Marketing (ABM) program, using data to review load and revenue increases by account and office.
- MarTech & IT Collaboration: Lead high-priority projects with the IT department to enhance the ALC Website (WordPress) and the Marketing Intranet Portal.
- Digital & Physical Brand Management: Manage all trademarks, and oversee the production of personalized collateral for sales staff, including automated PowerPoint updates and service-specific collateral.
- Event & Trade Show Evolution: Oversee planning and execution for major conventions utilizing modern lead-capture technology and digital retargeting.
- Carrier Development Support: Direct marketing efforts for carrier rewards programs, including VIP Carrier Rewards and ALC All-Stars.
- Association & Community Liaison: Serve as a representative for key professional organizations and manage community involvement events and "Acts of Kindness" initiatives.
- 5+ Years of Leadership: Proven experience managing a MarCom department, preferably in 3PL or Supply Chain Logistics.
- Tech-Heavy Skill Set: Proficiency in AI-integrated workflows, CRM management, and marketing automation platforms.
- Strategic Researcher: Ability to assess demand among shippers, growers, and carriers to inform marketing strategies.
- Collaborative Partner: Someone ready to provide high-level support for Executives, VPs, and the National Sales Manager.
- On-site Dedication: This is a high-visibility leadership role at our corporate headquarters in La Cañada Flintridge.
- Legacy & Stability: Join a billion-dollar leader where more than half of our employees have been here 10+ years.
- Shared Ownership: We are employee-owned—when the company wins, you win.
- Comprehensive Benefits: Profit-sharing, generous 401(k) match, and full benefits.
- Autonomy: Direct impact on growth strategy with the freedom to implement cutting-edge technology.
Salary range $155 - 175K
Skills Required
- 5+ years of leadership experience
- Proven experience managing a MarCom department
- Proficiency in AI-integrated workflows and CRM management
- Ability to assess demand to inform marketing strategies
- Willingness to work on-site at headquarters
What We Do
We are a transportation broker and logistics provider, with 37 nationwide offices. The Allen Lund Company works with shippers and carriers across the nation to arrange the transportation of dry, refrigerated (specializing in produce), and flatbed freight. In addition to managing over 350,000 shipments annually, the Allen Lund Company has a logistics and software division: ALC Logistics. As transportation brokers, we have always earned an exceptional reputation among shippers and carriers, exceeding expectations on even the most challenging transportation projects. The company consistently earns a Four-X rating with The Blue Book. This is the highest ratings a company can receive for business ethics, financial strength, and credit practices. The company was awarded the TIA Samaritan Award for its commitment to the community - regionally, nationally, and globally. We are always looking for exceptional people to join our fast-paced, challenging, team-oriented work environment. Our culture fosters personal growth and commitment both in and out of the office. Our diverse workforce is key in delivering outstanding customer service and our commitment to our industry are main components of our unmatched reputation. We hold true the value of hiring, developing and retaining the best employees in the industry. Our management provides an open and innovative environment that promotes professional and personal growth. This is why half of our employees have been with ALC for over 10 years!
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