We’re united by a mission: to make the world a safer place. Corvus Insurance uses novel data and artificial intelligence/machine learning to achieve better insights into commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex claims through data-driven tools and Smart Commercial Insurance® policies. This allows us to reduce or eliminate the impact of adverse events, creating a safer world for everyone. Drawing inspiration from the intelligent, tool-building corvid family of birds, we are a team of high-flying collaborative builders. We’re excited to meet you. Spread your wings and soar with us.
The Director of Growth Marketing will be responsible for leading Corvus Insurance’s lead/pipeline creation efforts across all products/channels and will report to the Chief Marketing Officer. This role will be the chief architect of the demand generation and integrated campaigns strategy and is accountable for driving results that align with the company’s overall revenue/gross written premium goals. The ideal candidate will be strategic, data and results-driven, collaborative, and comfortable progressively building the processes and team needed by a high-growth company.
Lead Corvus’ Demand Generation strategy, tactics, and resourcing to drive growth in our brokers and policyholders. Create, execute, measure and optimize the company’s quarterly Demand Generation plans.
Continuous evolution. Develop best-in-class demand gen / integrated campaign processes to become more predictable and efficient
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length.
Own an annual budget that includes: developing a top-down demand generation strategy, building bottoms-up spend requirements to meet targets, optimizing spend allocation, and constructing data-driven business cases for incremental investment strategies
Nurture strong cross-functional relationships based on shared alignment of segment/channel goals with specific focus on Business Development, Sales, Underwriting, Technology, and Finance leadership
Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers
Manage a team that spans all aspects of lead generation and nurturing to build pipeline across all Corvus offerings, including marketing operations / automation, integrated campaigns, digital marketing, account-based marketing (ABM), events/webinars, and broker life cycle marketing/nurturing
Grow the team, both in size as the business grows and also in individual capabilities. Lead, mentor and motivate the individuals on the Corvus Demand Gen team to proactively develop skills needed to execute in the current roles and expand their future career opportunities
What you’ll bring to the flock:
8+ years of b2b demand creation/growth experience
Cyber security industry experience required, insurance and technology preferred
People management experience
BA required, MBA preferred
Expertise in building and executing integrated campaigns across multiple products and channels
Experience designing lead flow and nurturing processes
Deep knowledge of marketing tech stack (Google Analytics, HubSpot or Salesforce/Marketo)
Demonstrate skills in positioning and differentiating products and services
Core expertise in b2b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
Experience in marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools)
Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
Ability and interest in learning the insurance industry with a passion for using technology to disrupt and transform the space
Corvus provides a seriously safe nest for people who come from all paths. Our flock represents a variety of backgrounds, perspectives, and skills. Although confidence can sometimes hold us back from applying for a job, we believe there's no such thing as a 'perfect' candidate. Corvus is a place where everyone can soar. So, however you identify and whatever background you bring, please apply if this is a role that would make you excited to come into work every day.
We believe in paying equitably for performance. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, skills, internal equity, market data, and geography. Please note that the salary range that follows is a good faith estimate for this position only. The base salary range for this position is: $160,000.00 - $190,000.00, subject to final approval. This position may be eligible for performance-based incentives.
In addition to salary, you’ll also enjoy our world class benefits such as: unlimited PTO (a minimum of 3 weeks/yr is encouraged), hybrid working, sabbatical, 401(k) match, professional development, wellness reimbursement, and excellent health, dental & vision coverage. There are many rewards of being a Corvid and we are happy to discuss those further with you.
Corvus is committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or an accommodation with our hiring process due to a disability, contact us at [email protected].
Disclaimer: Bird puns are highly encouraged!