Director eCommerce Platform

As Director of eCommerce Platform, you will take full ownership of shaping and evolving our global eCommerce platform to support the growth of both our Direct and B2B businesses. You will ensure the platform is scalable, future-ready, and aligned with our premium brand positioning across ~50 consumer-facing websites. In this role, you will drive the development of a best-in-class, centralized eCommerce platform, staying ahead of emerging technologies—especially AI—and understanding how they impact customer behavior and expectations. Your focus will be on delivering a seamless, high-quality user experience, guided by data and a strong customer-centric mindset. You will lead and develop the eCommerce Platform team, establishing efficient ways of working that are focused on delivering real business value. A key part of your role will be defining and executing a clear platform strategy, closely aligned with our broader IT and Data strategies, and enabling our Direct and B2B growth ambitions.
YOUR DAY-TO-DAY JOB
▪ Accountable for the definition of a strategy & visionary and innovative platform roadmap, incorporating technical foundation initiatives goals as well as marketing & campaign initiatives and central strategies, with the proper monitoring and tracking.
▪ Accountable for the execution of the eCom platform roadmap and delivery of an eCom platform that brings innovative business concepts to life and enables the Direct & B2B businesses to realize their strategies in a structured and controlled manner.
▪ Enable value realization via the eCom platform (Own Webshop, website, CRM, etc.) by discovering, defining & delivering functionalities that address business concepts & needs.
▪ Deliver a top-notch customer experience across the eCom platform through a deep understanding of our customers’ pain points in a fact based manner.
▪ Monitor eCommerce trends, new technologies (such as AI), development within digital and the industry by experimenting with concepts and solutions that disrupt the standards.
▪ On top of the developments of AI to leverage the new technologies to achieve our business objectives. Both from an effectiveness as well as customer experience perspective.
▪ Ensure an effective way of working in the cross-functional teams (Scrum Teams).
▪ Support marketing strategies with the right platform set-up & tooling. ▪ Act as an advocate for the user, to ensure that the product design strategy is aligned to user needs, expectations and experience. Making sure the eCom experience adheres to brand guidelines & is designed to drive sales.
▪ Lead a team of Product Managers, Experience Designers, Scrum Master / Agile Coach, Data Analysts & CRM experts that deliver continuous data driven improvements of websites in cross-functional agile teams.
▪ Collaborate closely with key stakeholders from different disciplines, businesses, central functions and the markets to ensure buy-in and alignment on the global platform strategy and plans.
WE EXPECT  
▪ University degree in business studies with a major in marketing / digital brand management or other relevant fields with 10+ years experience in eCommerce for multinational websites delivering physical goods to consumers. An entrepreneurial mindset working towards maximize business value with a hands-on attitude is an advantage.
▪ Strong business acumen with the ability to develop and execute strategic plans. Proficiency in data analytics and data-driven decision making.
▪ Experienced leader in managing a team of specialists where you lead by example and build a strong collaborative team culture focused on making impact.
▪ At least 10 years of Product Management & UX experience.
▪ Acknowledged communicator at all levels with experience in managing international, cross functional team and agile ways of working. Fluent business English, additional languages are an advantage.
▪ Data driven mindset: Ability to draw conclusions based on analytic reports and KPIs with a general knowledge of online optimization and analysis tools (testing, surveys, analytics).
▪ Experience in both B2B and B2C markets is highly desirable.