Demand Generation Strategy & Execution
- Lead the strategy and creation of all demand generation campaigns to ensure we meet quarterly pipeline and sales goals for expansion and new business motions.
- Optimize spend across demand gen to drive the right business results, constantly exploring and experimenting with emerging trends, innovative tactics, and unconventional channels to unlock new growth opportunities.
- Lead strategic development and optimization of marketing channels including web, email, paid media, software directories, account-based marketing, events, and more.
- Collaborate closely with sales to create content, tools, and insights that directly enable pipeline acceleration and revenue growth, always seeking inventive ways to streamline the buyer's journey and accelerate conversion.
- Prioritize and optimize organic and paid channels to maximize reach and lead quality in a noisy marketplace. (Note: This role will be responsible for all paid channels and SEO/SEM, and partner on organic and earned with other marketing team members.)
- Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and New Opportunities.
Data Fluency & Analytics
- Possess a deep analytical skill set to identify insights that optimize execution of campaigns/programs.
- Work closely with Marketing Operations to manage attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more.
- Maintain a strong, hands-on knowledge of measurement and reporting across all stages of the buyer's journey.
- Contribute to building and maintaining comprehensive marketing dashboards that provide actionable insights for continuous optimization, and present consistent thematic updates (including data-driven challenges and solutions) to the marketing leadership team
AI & Technology Integration
- Leverage and champion the strategic adoption of AI tools and to enhance personalization, improve predictive lead scoring, drive quality content generation, and support campaign optimization within demand generation efforts.
- Optimize LLM results using new tools and approaches, consistently refining as the market shifts quickly..
Cross-Functional Collaboration & Leadership
- Partner with Marketing SMEs to plan, manage, and optimize internal processes and ensure maximum team efficiency.
- Effectively communicate with a variety of stakeholders and create, balance, and prioritize multiple initiatives.
- Provide coaching and development opportunities to team members on effective demand generation strategies and tactics.
- Drive adoption of agile marketing principles, practices, and frameworks.
- Adapt to both market and corporate strategy shifts.
Who You Are
- You’re highly curious and technically minded, with a deep analytical skill set.
- You possess a proven record of optimizing ROI across demand generation, digital marketing, and account-based marketing channels.
- You are a learner at heart, able to comprehend and continually grow your knowledge of high-tech B2B trends, complex products, and messaging.
- You’re a proven leader who can interview, recruit, and retain top marketing talent, passionate about coaching teams to success.
- You operate from a place of integrity, sincerity, and passion, and help others to be a little better every day.
- You’re relentlessly curious, scrappy, and resourceful. You roll up your sleeves, experiment often, and move quickly, with a bias towards learning and iteration.
- You’re data-obsessed, knowing metrics matter and using data from across the funnel to guide decisions, optimize campaigns, and communicate results.
- You possess resilience and adaptability to thrive under ambiguity and resource
What You'll Need
- 7+ years of marketing experience and a deep understanding of B2B marketing strategies, technologies, and channels.
- 3+ years of experience leading and scaling a team.
- Working knowledge of SFDC and Hubspot/Marketo is preferred.
- Recent experience in building AI tools and approaches into demand gen.
- Experience managing and optimizing budget allocation and resourcing.
- Experience with account-based efforts and driving Enterprise product adoption
Top Skills
What We Do
Spekit is the modern sales enablement platform that unifies sales content and learning, and enables your reps in their flow of work with AI Sidekick, the most contextual Just-in-Time Sales Assistant™.
AI Sidekick uses contextual AI agents (leveraging CRM, call intelligence, Gong, email information, etc.) to understand reps’ precise needs, and then surfaces personalized coaching, messaging support, answers, and learning. By enabling them in the flow of work™, AI Sidekick helps reps effortlessly prepare for calls, follow up, or create tailored deal rooms and buyer experiences, leading to better, faster deal execution, stronger buyer relationships, and reduced ramp times.
This powerful Just-in-Time Enablement approach is backed by comprehensive sales content management capabilities that unite the best of DAP, KMS, CMS, and LMS features. With a robust repository, AI editing and governance features, and a built-in change management solution, enablement and marketing teams can effortlessly combat content decay and ensure consistent messaging. Beyond AI-powered content automation and delivery, Spekit provides granular analytics on content consumption and buyer engagement to optimize strategy and revenue attribution.
Why Work With Us
At Spekit, we believe that the right knowledge, at the right time, can unlock incredible potential. We're a passionate, fast-growing team based in Denver and Karachi on a mission to make work simpler, more intuitive, and more empowering for everyone. If you're driven by curiosity and energized by impact, you're in the right place.
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