Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Director, Integrated Media Planning role is one of the most exciting and challenging roles in our organization. The Director manages the daily strategic needs of the business and integrates with the broader OMG teams, creative partners, and media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.
The Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our client’s brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve. The Director is key to helping OMG stay ahead of clients and lead the competition.
- Collaborative Partnership – embraces and drives the OMG approach by building partnerships with others on behalf of our clients.
- Full Funnel Mindset - ability to deliver full funnel strategic thinking across awareness and transactional budgets; including major eRetail partnerships
- Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
- Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
- Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
- Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.
Qualifications
- Graduate of a four-year college or university
- 8+ years of integrated media planning experience
- Track record of handling big client ambitions
- Ability to create and execute a holistic channel approach to planning
- Experience collaborating with media owners, agency business units and creative agency partners
- Experience with clients whom have significant commerce spend & offerings
- Experience working with retail media networks (i.e. Amazon, Walmart, Target, etc)
- Ability to manage full funnel media strategies, including eRetail platforms
- Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
- Advanced knowledge of media fundamentals and an ability to educate at all levels
- Strong comfort level with data, analytics, and measurement
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
