Director, CRM & Product Marketing

About the Role:

You are the strategist and execution owner who will define how our product not only connects with people at launch but retains them for the long haul. As the Director of CRM and Product Marketing, you will blend effective product strategy, high-impact cultural activations, and sophisticated long-term viewer loyalty.

From defining the go-to-market plan for major feature releases to leading integrated campaigns, you will set the vision, inspire a nimble team, and roll up your sleeves to drive massive viewer engagement and retention.

This is a hybrid role based out of our Los Angeles office. You must be willing to travel to our Los Angeles office at least 1 day per week. 

What You'll Do:

Product Marketing 

• Go-to-Market Ownership: Define and own the end-to-end GTM strategy for new features, platform innovations, and viewer experiences, from roadmap consultation through reveal.
• Strategic Storytelling: Create compelling positioning and messaging that translates complex technical benefits into emotional and rational value propositions for fans.
• Cross-Functional Alignment: Collaborate with Product, Marketing, Content, Growth, and Data teams to target adoption, engagement, and scale opportunities across the platform.
• Performance Driving: Manage launch calendars, align cross-functional stakeholders, and lead detailed post-launch performance reviews and learnings.

CRM

• Retention Strategy: Build, own, and execute retention and lifecycle marketing strategies designed to boost view time, increase repeat sessions, and foster viewer loyalty.
• Personalized Campaigns: Partner with Data Science and UX teams to design and deploy segmented campaigns (Email, Push, In-App) that speak directly and personally to different audience cohorts.
• Lifecycle Journeys: Utilize behavioral data and content insights to architect sophisticated viewer journeys: win-back, deeper engagement, interest re-ignition, and fandom building.
• Optimization & Testing: Lead test-and-learn initiatives across messaging, cadence, creative, and channel mix, optimizing aggressively for retention rate, churn reduction, and session frequency.
• Post-View Experience: Collaborate with Product and UX to enhance the post-view experience and establish product hooks that keep viewers looped in across content verticals.

Cross-Functional & Team Leadership

• Executive Partnership: Partner directly with senior leaders across Executive, Brand, Product, Growth, and Content teams to ensure unity of vision and execution.
• Team Building: Build, mentor, and lead a nimble, high-impact team focused on strong execution and big outcomes.
• Reporting: Manage budgets, timelines, and measurement frameworks. Present strategy and compelling results to senior leaders clearly and boldly.

Your Background:

• 8+ years of progressive marketing experience in entertainment, streaming, or consumer technology, with a track record of both hands-on execution and strategic leadership.
• Proven success launching integrated marketing campaigns and brand activations that land culturally and drive measurable business impact.
• Deep expertise in retention and lifecycle marketing: A strong understanding of audience segmentation, CRM, and loyalty journeys.
• Strong creative judgment and storytelling skills; a genuine understanding of current culture and how to speak authentically to fans.
• Exceptional analytical savvy: You can track retention rate, session frequency, churn, and Customer Lifetime Value (LTV) and tie them directly to creative and strategic performance.
• Excellent cross-functional leadership skills, including agency management and team building.
• Comfortable in a fast-paced, high-stakes environment where culture, product, and execution are constantly colliding.

Preferred Skills & Experience

• Experience in ad-supported or free streaming platforms (FAST/AVOD).
• Prior work with major live global events or sports/entertainment tentpole campaigns.
• Hands-on creative development experience (brief-to-production).
• Familiarity with CRM platforms (Braze, Iterable, SF Marketing Cloud, etc.).
• Passionate about inclusive, free entertainment for all fans.

#LI-CN1 (Cristina) 

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