About Blue Apron
Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share.
Blue Apron, part of Wonder, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are.=
Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable.
About the role
We are looking for a Lead of Copy and Content to owns the brand’s voice, narrative, and messaging strategy. This role translates business goals and customer insights into a cohesive messaging framework that connects the brand story to every product line and customer touchpoint. It leads the development of high-impact content across marketing, lifecycle, packaging, website, paid media, CRM, social, and PR, setting the editorial standards that keep the brand consistent, modern, and distinctive. The director works across Creative, Marketing, Product, Culinary, and CX to align messaging and ensure seamless execution, while also supporting leadership communications.
Key responsibilities include:
Own and evolve the brand’s voice, tone, and messaging to ensure clarity, consistency, and differentiation across all channels.
Translate business goals, brand strategy, and customer insights into compelling narratives and positioning for products, campaigns, and company initiatives.
Set and enforce editorial standards, guidelines, and QA processes to elevate quality and maintain a unified brand point of view.
Partner cross-functionally with Marketing, Product, Culinary, CX, and leadership to align messaging and support high-visibility communications.
Work closely with the Creative and Marketing teams to manage the schedule and number of deliverables and prioritize tactical and strategic work.
Lead the development of content across marketing, lifecycle, packaging, website, paid media, CRM, social, and PR with a focus on both inspiration and conversion.
The experience you have
8+ years in copywriting, marketing specific copy, brand communications and content strategy with clear ownership of brand voice and messaging.
Proven track record developing multi-channel content for consumer brands across marketing, digital, CRM, social, paid, and product experiences.
Experience translating business strategy and customer insights into clear positioning, storytelling frameworks, and high-impact campaigns.
Demonstrated ability to lead and mentor writers, editors, and freelancers while managing workflows in a fast-paced environment.
Strong cross-functional collaboration with Creative, Marketing, Product, and senior leadership, including support for executive and PR communications.
Ability to balance strategic work with need for tactical work on deliverable assets.
The way you work
You approach challenges with positivity while keeping both the team and customers central in your decisions.
You operate with a strategic mindset, ensuring every message ladders up to the brand narrative and business priorities.
You bring clarity to ambiguity by distilling complex information into simple, actionable direction for teams and partners.
You work collaboratively and proactively with Creative, Marketing, Product, Culinary, and CX to keep alignment tight and decisions efficient.
You maintain high standards through clear processes, consistent feedback, and a bias for raising the bar on quality.
You communicate early and often, preventing surprises and ensuring stakeholders stay informed and on the same page.
You balance speed with rigor, knowing when to move fast and when to pause for strategic refinement or quality control.
Base Salary: $210,000-$220,500 per year.
Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.
#LI-Hybrid
Benefits
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A final note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.
Top Skills
What We Do
Wonder is a fast-growing, food-tech startup that’s raising the bar on the role food plays in peoples’ lives. We’re a team of food-lovers, entrepreneurs, and some of the most accomplished innovators in the culinary, logistics, and technology industries. Backed by top-tier venture capitalists, we’re moving quickly to pioneer the future of food.
Gallery
