Digital Strategy Manager

Posted 14 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Information Technology • Software
The Role
The Digital Strategy Manager will lead eCommerce strategy development, optimize digital sales, and provide market insights to enhance revenue growth.
Summary Generated by Built In

Hybrid role out of any of our office locations.

As a eCommerce Strategy Manager, you will play a critical role in defining our eCommerce vision. This role will drive strategic initiatives, partner with internal business leaders, and deliver data-backed insights to optimize digital sales and market expansion. You’ll have a direct impact on meeting revenue and growth objectives by identifying commercialization needs and aligning them with platform capabilities.
Responsibilities:
Ecommerce Strategy & Market Expansion 

  • Partner with business Intelligence and conduct personal competitive analysis/market research to identify emerging ecommerce trends (B2B & B2C). 
  • Partner with business segment & marketing leaders to define eCommerce commercialization plan
  • Participate in 3-year strategic planning and eCommerce roadmap development to align with business goals. 
  • Identify opportunities to improve digital conversion, enhance customer experience, and optimize pricing/promotion models. 

Stakeholder Collaboration & Execution 

  • Work cross-functionally with Product, Marketing, Analytics, and Business Segment teams to align eCommerce initiatives with company objectives.
  • Partner with Marketing and Go-to-market to define product enablement backlog based on opportunity and strategic priorities
  • Advocate for digital commerce best practices and influence senior leadership on key investment decisions. 

Performance Insights & Data-Driven Decision Making 

  • Partner with the analytics team to track eCommerce KPIs, measure success against strategic goals, and provide actionable insights via recurring scorecard reviews 
  • Assess product performance by region, segment, and customer type to recommend optimizations. Present findings and recommendations to leadership on how to accelerate eCommerce revenue growth.

Skills:

  • 5-8+ years of experience in eCommerce strategy and digital commerce 
  • Proven experience in B2B and B2C eCommerce and background in commercialization planning 
  • Strong analytical skills – ability to interpret data, create insights, and make strategic recommendations. 
  • Experience working in a global, matrixed organization, influencing multiple stakeholders. 
  • Self-starter who enjoys deep research and problem-solving with a data-first approach. 
  • Excellent communication and presentation skills, with the ability to engage senior leadership. 

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Top Skills

Business Intelligence
Data Analytics
Ecommerce
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The Company
Hagerstown, MD
18,996 Employees

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.

Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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