KLAS 8 News Now, the Nexstar Media TV station in Las Vegas, Nevada has an exciting opportunity for someone who excels in digital marketing and advertising to join our team. This is an in-office role.
The Digital Marketing Strategist is a vital part of our sales team. They will collaborate with sales managers and account executives to prospect, develop and grow new digital advertising revenue. The Digital Marketing Strategist will become a subject matter expert on Nexstar’s full suite of digital advertising tactics including CTV/OTT, online video, email, social, SEM and more.
The compensation plan includes a base salary plus scalable monthly commission and the opportunity for a goal achievement bonus.
If this sounds like your ideal career and you thrive as part of a fun, goal-driven team, we want to meet you!
Essential Duties & Responsibilities:
- Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts
- Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members and on your own
- Provide regular follow-up reporting to clients using detailed analytics
- Assist clients with issues related to campaign measurement and performance
- Develop a file of success stories and case studies to share with the sales team
- Prospect, qualify, develop, close, and grow new business
- Connect with new business prospects using in-person sales calls, phone calls, emails and social media messages
- Share knowledge of digital media products and marketing trends during sales training meetings
- Assist sales management team with special projects related to digital sales
- Other duties as assigned
Requirements & Skills:
- Sales experience is required. Experience with CTV, digital video advertising and CPM based campaigns is preferred.
- Comprehensive knowledge and practical application of digital media tactics, targeting capabilities and analytics
- Excellent presentation skills - Ability to write, design and deliver clear and concise information in a creative and compelling format
- Adept at discussing detailed topics with key decision makers
- Time management skills are essential to success in this role
- Ability to efficiently produce high quality documents in Microsoft Office including PowerPoint and Excel
- Professional appearance is a must
- Reliable transportation, valid driver’s license and a satisfactory driving record
Education/Experience:
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience. Minimum of 2 years of experience in advertising sales OR a minimum of 5 years in a business-to-business digital marketing role.
Physical Demands & Work Environment:
The Digital Marketing Strategist must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. In addition, the Digital Marketing Strategist must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
