PwC
At PwC, our purpose is to build trust in society and solve important problems.
Dallas, TX, USA
Remote
Hybrid

Digital Marketing, Sr. Manager - Adobe Target and Launch

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Job Requirements and Preferences:
Basic Qualifications:
Minimum Degree Required:
High School Diploma
Minimum Years of Experience:
6 year(s)
Preferred Qualifications:
Degree Preferred:
Bachelor Degree
Preferred Fields of Study:
Marketing, Analytics
Additional Educational Preferences:
Three years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations and/or system implementations.
MarTech, Marketing Analytics, Business, Computer Science
Certification(s) Preferred:
One or more of the following certifications or accreditations: Certified Adobe Analytics Expert or Higher
Preferred Knowledge/Skills:
Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:

  • Planning and overseeing strategic, operational, and administrative programs, projects, and/or services;
  • Utilizing in-depth knowledge of website "platform" architecture, online business model, and online marketing strategy;
  • Showcasing experience in architecting, implementing, and customizing digital analytics solutions within the Adobe Analytics Cloud;
  • Understanding Adobe Analytics Cloud ecosystem including Adobe Analytics, Adobe Launch, and Adobe Audience Manager;
  • Ensuring functional knowledge of A/B test design and implementation;
  • Implementing code to serve experiences within a/b testing and personalization tools such as Adobe Target;
  • Proving enhanced experience implementing analytics on websites and applications leveraging tag management systems such as Adobe Launch,Tealium, Ensighten, and Google Tag manager;
  • Ensuring 2+ years of experience implementing analytics code on native mobile applications to collect data for analytics tools such such as Adobe Analytics and Google Analytics;
  • Working with a wide variety of programming languages and frameworks that include: HTML, Java, SQL, R, Python, and/or Hadoop, with experience building data pipelines;
  • Driving experience with data science, including data classification, data mining, and forecasting using machine learning capabilities in Adobe Analytics;
  • Designing, implementing, and managing data within a data layer;
  • Using proxy tools to such as Chrome developer tools;
  • Performing business and data analytics both as an individual contributor and team member and identifying and addressing business/client needs;
  • Identifying new process opportunities and accurately analyzing and estimating new processes, while quickly assessing feasibility;
  • Demonstrating knowledge/experience with data analytics and data visualization tools (Alteryx, Tableau, PowerBI);
  • Demonstrating knowledge/experience with data management and data science tools;
  • Analyzing, understanding and documenting the business processes in detail where required to guide use case development;
  • Guiding the definition of data management requirements, including translating and documenting needs, assessing data, and implementing appropriate data solutions & data warehousing principles and methodologies;
  • Working within project planning constraints, communicating any identified project risks and issues to the delivery/project manager accordingly and providing inputs to the change control process; and,
  • Creating and documenting test procedures and scenarios to help enable end users to access and use starter kits being developed on top of the platform.


A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
  • Deal effectively with ambiguous and unstructured problems and situations.
  • Initiate open and candid coaching conversations at all levels.
  • Move easily between big picture thinking and managing relevant detail.
  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
  • Contribute technical knowledge in area of specialism.
  • Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
  • Navigate the complexities of cross-border and/or diverse teams and engagements.
  • Initiate and lead open conversations with teams, clients and stakeholders to build trust.
  • Uphold the firm's code of ethics and business conduct.


Learn more about how we work: https://pwc.to/how-we-work
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsseniormanager
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are PwC Perks + Benefits

PwC Benefits Overview

We offer a comprehensive, flexible and competitive benefits program. It provides access to programs that can be tailored to meet the personal health and financial well-being needs of our partners, staff and their families. It also provides resources and programs to help staff pursue their professional goals and support their personal and family needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Fertility benefits
Vacation + Time Off
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Meditation space
Mother's room
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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