Creative Designer

Duties and responsibilities

• Collaborate on Viamericas’ visual identity, helping ensuring consistency across all digital and physical materials.
• Design social media graphics, digital ads, and other creative assets that fit our branding and messaging, aligning to the Viamericas’ brand book.
• Write compelling copy, from captions to longer-form content, for social media, e-mail marketing, promotional campaigns, landing pages, and other corporate communications.
• Manage the Marketing Help-desk – design request system, ensuring projects move smoothly from requests to final delivery (delivering the design requests).
• Propose creative solutions for communicating product or service launches, as well as new features to end-users, through emails, text messages, in-app messages, and pop-ups.
• Work closely with the marketing team to refine designs and copy based on brief and feedback.
• Strengthen and maintain a consistent Viamericas brand presence across all digital and social media channels.
• Stay ahead of trends in social media, content marketing, and design, bringing fresh ideas to the table.
• Plan, execute, and optimize Google and Facebook Ads campaigns, ensuring effective targeting and performance tracking.
Information Security Responsibilities
• Read, acknowledge and comply with Viamericas Staff Information Security Policy via the Information Security training portal. This should be done within 30 days of hire and repeated annually.
• Attend periodic Information Security training provided by Viamericas’.
• Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc

Qualifications

• Bilingual English/Spanish
• BA/BS in Graphic Design / Communications preferred.
• Minimum 5 years working experience as a visual content creator, and with proven graphic design and copywriting skills (portfolio required), in a fast-paced corporate environment.
• Advanced proficiency in visual design software, such as Adobe Creative Suite’s Illustrator, Photoshop, XD, Figma.
• Knowledge of programming languages such as HTML and JavaScript would be advantageous.
• Exceptional creative abilities as reflected in original visual designs.
• Proficiency in keeping up with visual design technologies and industry trends.
• Strong writing and proofreading skills in English and Spanish are essential; impeccable spelling, grammar, punctuation.
• Creative critical thinker with excellent presentation skills, verbal and written communication skills, and interpersonal skills
• Highly motivated team player with a strong desire for success

Working Conditions

• General office working conditions. Some travel (foreign and domestic) is required.