Digital Marketing Analyst Team Lead, Dynamic Yield

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Digital Marketing Analyst Team Lead, Dynamic Yield

Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Dynamic Yield by Mastercard, is seeking a Digital Marketing Analytics Team Lead to oversee and drive the analytical strategy for our Client Success initiatives. In this leadership role, you will be responsible for guiding a team of analysts, ensuring data-driven decision-making, and optimizing project performance.
Overview
What You’ll Do
* Lead and mentor a team of Digital Marketing Analysts, fostering a culture of analytical excellence and professional development.
* Develop and oversee customer campaign performance reporting frameworks, ensuring consistency, accuracy, and actionable insights for internal and external stakeholders.
* Drive in-depth, proactive analysis to continuously optimize program performance, identifying trends and opportunities to improve client outcomes.
* Collaborate closely with Customer Success Managers, providing data-backed recommendations that drive strategic decision-making.
* Support and refine reporting on incremental revenue impact, helping clients quantify the value of Dynamic Yield’s solutions.
* Improve reporting processes and automation, ensuring efficiency and scalability of analytical operations.
Role
What You Bring as a Leader
* A track record of successfully leading and mentoring analytics teams, ideally within digital marketing or e-commerce.
* Strategic problem-solving skills, leveraging data to drive business impact and innovation.
* Exceptional storytelling and communication abilities, translating complex data into clear, actionable insights for diverse stakeholders.
* A forward-thinking, proactive approach—identifying opportunities for optimization and growth before they arise.
* Experience collaborating cross-functionally with Customer Success, Product, and Marketing teams to align data-driven strategies with business objectives.
This role is ideal for a dynamic and strategic thinker who thrives at the intersection of data analysis, leadership, and client engagement. If you're passionate about driving performance through data and leading a team to success, we’d love to hear from you!
Key Skills for Success as a Leader
* A B.Sc/BA in Statistics, Marketing, Communication, Economics, or a related field, with a strong analytical foundation.
* 1-2 years of leadership experience, successfully managing and mentoring teams in marketing, analytics, or economics.
* Proven ability to interpret and leverage eCommerce performance data, translating insights into strategic business decisions.
* A visionary and collaborative leadership style, inspiring teams, fostering cross-functional alignment, and driving a culture of data-driven innovation.
* Business-fluent English proficiency, ensuring seamless communication across global teams and stakeholders.
 
We offer  

• Gross monthly salary base range 2500-3100 EUR  

• Quarterly performance bonus  

• Variety of benefits from employment Day 1  

• Hybrid working model 

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.