Job Description:
The Digital Conversions Senior Executive – Social will execute paid social campaigns that drive conversions, engagement, and ROI. You’ll manage day-to-day optimizations while contributing insights that elevate performance across platforms.
Key Responsibilities
Manage daily campaign execution and optimization across Meta and TikTok.
Analyze audience data to refine targeting and bidding strategies.
Test new formats, creatives, and ad types to maximize performance.
Collaborate with managers and analytics teams to deliver data-driven reports.
Track KPIs and ensure accurate reporting on performance and spend.
Stay ahead of platform trends and algorithm changes.
Requirements
3–5 years of experience in paid social campaign management.
Proficiency in Meta Ads Manager, TikTok Ads, and tracking tools.
Strong analytical and reporting skills.
Detail-oriented with the ability to manage multiple accounts.
Passion for performance marketing and emerging social platforms.
Location:
RiyadhBrand:
DentsuTime Type:
Full timeContract Type:
PermanentTop Skills
What We Do
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
