About this job
As the Digital Marketing Content Creator for CarMax Auto Finance (CAF), you will be responsible for developing engaging and compelling content across various digital platforms to drive brand awareness, enhance customer engagement, and educate our customers.
Your role will involve creating written and visual content, updating existing materials to ensure brand consistency, and identifying new marketing opportunities to better our customer experience.
What you will do
- You will write, review, edit, and update content for all customer facing communications (letters, emails, SMS, IVR, app, etc.) and the finance company website.
- Collaborate with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
- Partner with our Communication Strategist and Digital Marketing Manager to brainstorm and identify areas of improvement within existing communications and customer journeys.
- Partner with Home Office teams and outside vendors to ensure brand consistency.
- Partner with Legal team to ensure customer facing content aligns with company compliance requirements.
- Occasionally partner with internal teams to support branding and creative efforts.
Purpose of this role:
The ideal candidate for this role must have a proven track record of creativity, stay informed about emerging digital marketing trends and technologies, and proactively suggest innovative ideas to enhance our digital presence. In addition, they will have a strong passion for digital marketing, excellent written and communication skills, team oriented with the ability to think from our customers lens to help drive customer engagement and repurchase.
Qualifications and Requirements
- Two (2) year Associates Degree and/or 1-3 years of experience in a comparable role.
- Excellent writing and editing skills, with a keen eye for grammar, spelling, and punctuation.
- Basic knowledge of graphic design and experience in Adobe Creative Cloud (Adobe illustrator and Photoshop).
- Familiarity with content management systems (CMS).
About CarMax
CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.
Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.
CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.
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What We Do
CarMax revolutionized the auto industry by delivering the honest, transparent and high-integrity car buying experience customers want and deserve. This disruptive thinking has helped us become the nation’s largest retailer of used cars with more than 200 stores nationwide. And thanks to our amazing team of nearly 25,000 associates, we have been recognized as one of the FORTUNE 100 Best Companies to Work For® - 16 years in a row!
Committed to hiring people with strong values of integrity, transparency and respect, we offer unmatched training and support for associate career growth, and have been recognized as one of Training Magazine’s "Training Top 125" companies in America. We are also proud to be a best place to work for Veterans, and the #2 Best Workplace for Retail.
