Designer

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Overview                                                                                                                                                         WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.   

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.  

About the Role 

Reporting directly to the Creative Director in China, this role is a dynamic and highly collaborative position that bridges creative execution across North America, Europe, and China. The ideal candidate is a curious, strategic thinker with a strong background in brand or agency environments, and a passion for storytelling through design.

You’ll play a key role in shaping consumer product experiences and content for WildBrain’s iconic IPs—including Teletubbies, In the Night Garden and Peanuts by delivering innovative, brand-aligned creative across product development, POSM and digital content. This role requires a confident creative who can navigate across diverse brand ecosystems with ease, while maintaining consistent visual language and high design standards.

• Lead Creative Execution across merchandise, content, and POSM, ensuring alignment with brand vision, storytelling guidelines, and audience resonance.
• Drive Franchise Localization: Oversee creative adaptation of IPs for local markets (e.g., Chinese “cute” versions of TT & ITNG), including content development and stylization.
• Collaborate Across Teams: Work closely with commercial, marketing, and product development teams to translate business objectives into compelling creative strategies.
• Manage Creative Resources: Coordinate with internal teams, freelancers, and external agencies including designers, illustrators, photographers, and character artists.
• Ensure Quality & Efficiency: Streamline workflows to optimize cost and effectiveness, while maintaining global quality standards.
• Trend & Tech Awareness: Stay ahead of design trends and emerging technologies to deliver consumer-centric, revenue-driving creative.
• Support Strategic Initiatives: Contribute to pitch decks, concept mockups, and visual storytelling for business development and content partnerships.
• Content Design for Chinese Platforms: Deliver high-volume, quick-turnaround creative assets (e.g., posters, banners) for platforms like Bilibili, Youku, iQIYI, and Tencent Music—supporting over 2000+ designs launching Q4 2025–Q1 2026.

• Professional Experience: Minimum 4 years in creative roles within digital platforms or IP-driven consumer product development.
• Industry Knowledge: Strong understanding of the entertainment and IP landscape; passion for WildBrain brands is a plus.
• Communication & Collaboration: Exceptional ability to work cross-functionally and present ideas clearly to diverse stakeholders.
• Adaptability: Comfortable in fast-paced, evolving environments with global touchpoints.
• Creative Excellence: High personal standards and attention to detail across graphic design, product development, and visual storytelling.
• Software Mastery: Proficient in Adobe Photoshop & Illustrator; video editing skills are a bonus.
• Strategic Thinking: Ability to solve creative challenges with innovative, brand-aligned solutions.
• Collaborative Spirit: Enjoys working with diverse teams and thrives in a multi-disciplinary, multicultural setting.

What We Offer                                                                                                                                                  Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment                                                                                                                                          Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain                                                                                                                                                    At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

About WildBrain CPLG                                                                                                                             WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.