“It’s important to build the right leadership team to motivate and inspire an organization of sellers,” Laurie Evans said. Evans leads the digital sales organization of more than 120 team members who assist customers throughout the buying journey. To cultivate an environment where everyone can be successful, she prioritizes building a diverse, equitable and inclusive culture. “One of the first things I championed was a culture committee. This cross-sectional team coordinates awards, recognitions and fun events to ensure every person feels a sense of belonging, excitement and celebration.”