Sr. User Acquisition Manager at Calm

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Who We Are: 

At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over. 


What We Do:

The Sr. UA Manager will fuel Calm’s growth engine and help solve the mental health crisis by helping to scale paid social channels. They are a self-driven leader who can act both strategically and tactically. They know all the levers and knobs that can be pulled and twisted on Facebook and other channels, but also think holistically about the entire growth system and business. They are technical and creative, partnering with data, product, engineering, and creative teams to scale our growth within, and beyond our channels.


What You’ll Do:

  • Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, TikTok, Snap, Influencer)
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Constantly be tweaking and testing strategies and optimizing campaigns in order to maximize efficiency
  • Think outside of the box and work collaboratively with data, engineering and product teams to support growth on our channels beyond setting bids and budgets.
  • Improve attribution models and reporting
  • Improve the signals that we send to channel partners
  • Automate repetitive tasks
  • Add fuel to our DR initiatives by partnering with brand teams on upper funnel brand campaigns, driving awareness and fueling retargeting
  • Mentor or Manage junior media buyers

Who You Are:

  • 3-6 years experience in media buying for mobile app products
  • Experience directly managing 8+ figures of yearly ad spend
  • Demonstrated big wins scaling Facebook and top ad networks/channels
  • Deep understanding of attribution models 
  • Experience working with SDKs and APIs
  • Experience completing successful projects with Data, Engineering, and Product teams.
  • Strong problem solving and critical-thinking skills.
  • Desire to do both strategic planning and day-to-day execution/optimization
  • High EQ with outstanding communication – to work effectively with partner teams
  • Experience using Tableau and/or other data tools
  • Autonomous and self-driven. You care deeply about solving the mental health crisis and want to do it by scaling our paid acquisition on paid media channels.

Nice-to-Haves: 

  • Expertise in Influencer marketing
  • Expertise in one or more of the following areas: ASO, ASA, Landing page optimization
  • Experience managing others
  • Experience scaling Apps to top 100 grossing

Benefits
  • Competitive salary and equity
  • Unlimited PTO
  • We pay your medical, dental, & vision insurance premiums
  • 401K
  • Commuter benefits
  • Life insurance and disability benefits
  • Opportunity to work with a product focused on making the world happier and healthier
  • And much more!

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. 

Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Amplitude Analytics
    • FigmaDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Calm

How would you describe the company’s work-life balance?

We’re a hard-working, collaborative team with ambitious goals, but Calm understands the importance of individual well-being and how that impacts how we show up at work. Calm fosters a supportive, remote-first culture that enables us to meet both our professional goals and personal interests.

Katrina

Lead Product Manager

What does your typical day look like?

As a working mom of 2, I’m grateful to work for a remote first company that gives me the opportunity to balance being a mom and also a career. My day starts with the Daily Calm so I can be completely present and effective. My favorite part of my job is connecting with a diverse array of talent who all have unique experiences that add value to Calm.

Ali

Recruiting Manager

What are some things you learned at the company?

The most important thing I’ve learned at Calm is how to evaluate and scope a project so that it regularly delivers value for our company and stakeholders. As an engineer, it helps us prioritize when there’s a lot to do, effectively weight tradeoffs and evaluate requirements so i can see my contributions and feel proud of them.

Kamla

Data Engineering Manager

How do you empower your team to be more creative?

By making our team a safe space for creative ideas!
Within engineering, I help drive and facilitate projects that make our team happier and more productive! For example: making our interview process more junior friendly, improving our remote onboarding, and addressing tech debt etc.

Ellen

Director of Engineering

What is your vision for the company?

At Calm, we're working to scale up on everything we do across the company, from Engineering to Marketing to Content. We're also making sure that as we scale, everyone on the team is able to grow in their career, take risks, and have a huge impact.

Tyler

Principal Engineer

What are Calm Perks + Benefits

Calm Benefits Overview

We're committed to supporting our team in every aspect of their personal and professional lives. That goes way beyond 'perk's. We'll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too. When we say PTO is Take What You Need, we really mean it, whether that's a mental health day, or a trip around the world. Your home office should be as functional and inspirational as your office office. We'll give you a WFH stipend to help. Your family is a vital part of community too. That's why we offer baby bonding leave to all salaried employees. Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget. Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

Culture
Volunteer in local community
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
100 dollar wellness
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Fitness Subsidies
To celebrate how Calm is working to make the world happier and healthier, employees are given the benefit of a $100 monthly wellness stipend to put toward their own happiness and health.
Home Office Stipend for Remote Employees
Calm provides a $750 work from home budget to go towards creating a more comfortable and productive home workspace.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Paid industry certifications
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