Root
Simplifying the everyday services people need.
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Senior Content Designer at Root (Remote)

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The position.

At Root, we’ve reimagined car insurance to make it smarter, more equitable, and a better experience for all. Using technology in smartphones, we’re able to measure driving behavior to give our customers the prices they deserve.
As the Senior Content Designer (UX Writer) at Root, you’ll collaborate with product designers, product marketing, product managers and engineers to craft and deliver simple and intuitive experiences to our customers. You’ll use language and apply voice and tone to find ways to help customers discover, understand and join Root. 
 
Content Design is a new discipline within the Product Design org and you’ll be the main contributor to shaping what it means and how it functions at Root. This role will report to the Senior Director of UX/ Product Design.
Root is a “work where it works best” company. Meaning we will support you in working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus and offices in other locations to give more flexibility and more choice about how we live and work.
Who you are.
You are a pragmatic visionary.
You can think big, go wide and imagine many possibilities. You’re comfortable in ambiguity and know when to put your feet on the ground and execute on reality. You set solid strategies based on research and data and find opportunities where others might not see it.
 
You are a thoughtful generalist.
You design from start to finish. This means working with your partners in product management to define problems, brainstorming solutions, iterating on wireframes, and having a keen eye for communication design. You’re comfortable working closely with engineering throughout development to ensure the final product reads as good in the hands of our users as it did on your screen.
 
You deeply empathize with customers.
You put every effort into understanding what our customers need. Your background gives you a strong gut about how to solve problems for users. What you don’t know, you learn through qualitative and quantitative research, analyzing previous test results, competitive analysis and whatever other tools are at your disposal.
 
You solve business problems.
You internalize business needs and ship product which solves those needs. You understand how to focus on a core hypothesis and don’t get distracted by features that detract from that goal.
 
You have strong opinions, loosely held.
You express your opinions passionately, but are equally open to changing those opinions in the face of new data. You are a respectful debater who challenges your colleagues to consider alternative viewpoints. 
 
You bias toward action.
You think the best way to validate a hypothesis is to try it out, so you skip longwinded debates and get to building a solution. You recover quickly from mistakes by applying those learnings to your future work. You work your way to the future through shipping projects which build larger ideas.
What you'll achieve.

  • Apply human-centered design methodologies to provide hands-on writing for product teams
  • Translate Customer Problems into big ideas, information architecture, and content strategies
  • Work as a partner with product designers and product managers to develop hypotheses and test plans that solve customer problems
  • Develop scalable language frameworks and coach teammates to upskill the team's overall writing skillset
  • Go deep on the work, providing concepting, content strategy, and writing from early ideation through final execution
  • Write compelling, user-friendly copy that guides the user and embodies the voice of the brand
  • Write in-app (UI) copy like onboarding screens, end-to-end flows, error messages, buttons, and tooltips
  • Process the results of A/B tests and user research to iterate on written content
  • Partner with Design and Brand to evolve Root's guidelines and standards

What we're looking for.

  • You have 7+ years of experience in product/UX writing, content design, and/or content strategy that demonstrates positive impact to the end user and business
  • A customer champion and practitioner of human-centered design methodologies with a deep understanding of digital product development
  • Proficiency collaborating with design teams in Figma, Sketch, or equivalent design tools
  • Experience creating and applying style guides and related artifacts to help others write successfully
  • You can switch between the macro: big picture thinking of business and customer needs, and the micro: the specific moments of an experience and how it impacts what people do and feel
  • Ability to collaborate with partners in marketing, product management, and engineering through the whole product lifecycle
  • Strong communication and negotiation skills
  • High attention to detail; comfortable independently multitasking and prioritizing projects in a fast-paced work environment
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
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What are Root Perks + Benefits

Root Benefits Overview

Our benefits exist to support exceptional employees in doing their very best work. We have full health, vision, dental insurance and we cover 100% of the premiums for employees and 75% for dependants.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Root employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
A health insurance plan that provides for you and your family.
Life Insurance
Employer-paid for life insurance is equal to 60% times an employee's annual salary.
Pet Insurance
Pet insurance that protects your four-legged loved ones.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Root contributes the equivalent of 3% of your salary to your 401(K) regardless of your contribution.
Company Equity
Root offers incentive stock options that vest over a 4-year period for all of our Engineering roles.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Root also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Root provides employees with a flexible work schedule but our core hours are generally 9-5.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Root offers up to $100 a month for qualified commuter expenses.
Company Outings
Free Daily Meals
We provide catered lunch every day.
Stocked Kitchen
Root has a stocked kitchen of snacks and drinks. Everything you need to do your very best work.
Parking
Relocation Assistance
We offer competitive relocation packages.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Root has a continuing education budget for conferences, online resources, and certifications that are related to their work.
Diversity Program
Lunch and learns
Root hosts weekly lunch and learns from
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
We have 12 hack days a year for engineers to explore new technologies or build things that aren't prioritized on our product roadmap but pique their interest.

Additional Perks + Benefits

Our carefully curated benefits and perks exist to empower our employees to do their very best work by bringing their authentic selves to work every day.

An Insider's view of Root

What does your typical day look like?

A quick standup followed by opportunities for both pairing and soloing. Maybe an occasional design meeting or retrospective. My team sits at the intersection of a lot of technologies so the day-to-day work varies. There's time carved out to learn technologies that are new to me and to help lead others with the technologies that I already know well.

Jordan

Senior Software Engineer

How does the company support your career growth?

I think the emphasis on team rather than personal responsibility makes Root a great place to grow. Engineers aren't concerned with producing their "own" work at the exclusion of helping others. Engineers at Root also just love problem-solving and step up to whatever problems I come to them with.

Liz

Software Engineer

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