Senior Content Design Director at AbleTo (Remote)

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About AbleTo

Join our mission-driven organization, where your work matters and a diversity of ideas and backgrounds are welcomed. AbleTo is the leading provider of high quality, technology-enabled behavioral health care. We believe that everyone deserves access to high-quality care and offer a suite of technology-enabled services to empower people to lead better lives through better mental health. A proprietary platform connects individuals with AbleTo highly trained licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. Members also have access to mental health coaches, and digital support programs. Our outcomes-focused approach is proven to improve both behavioral and physical health and lower medical costs.


As a Content Design Director on our Brand Studio team, you'll contribute to our mission by shaping the future of our Content Design practice. Reporting directly to our VP of Design, you’ll manage a team of Content Designers whose work spans marketing, brand, and product touch points.

In this role you’ll partner closely with product managers, UX research, designers, marketing leaders, and other disciplines to ensure that our content is consistent across the end-to-end customer experience. Your portfolio of work will demonstrate your ability to guide UX content strategy as well as the ability to develop content strategies for marketing campaigns. 

The ideal candidate will have strong fundamentals in people management; org building; content design, systems, and user experience; experience elevating content quality and efficacy with data, and a passion for mental health care. 

What You’ll Do: 

As Content Design Director, you'll serve as a creative leader within the Design team.

Content Design Strategy & Leadership

  • Maintain and evolve voice and tone guidelines and help evangelize the content design practice across the company
  • Serve as an operational partner to Design Directors and senior leaders in Product and Marketing – ensuring that content designers are focused on the right business and customer priorities. 
  • Responsible for building out a content design process including, scoping, roadmapping, collaboration processes, etc.
  • Develop trust and strategic partnership with other leaders in Clinical Program Development, Product, Marketing, and others to ensure a unified content strategy across the company and demonstrate the value of content design 
  • Lead strategic work as needed — for example, collaborating with marketing on developing our Brand Strategy or partnering with Design Systems to develop frameworks for orchestrating content across products
  • Guide the execution of content deliverables across product and marketing. Examples include, editorial content, product microcopy, emails, marketing campaign content, etc.
  • Apply your expertise in storytelling and persuasion to build materials that connect vision, strategy, and action plans at the organization level
  • Communicate clearly and effectively across all organizational levels
  • Work across teams to drive consensus and advocate for solutions that balance the needs of our users with our business goals

People & Team Management

  • Set the standard for content design and UX content strategy in ways that inspire and uplift others within a team
  • Guide the team to develop and adapt human-centered processes that facilitate high-quality design work
  • Develop processes that efficiently and effectively guide marketing campaign development from creative briefs to final execution
  • Contribute to our culture of constructive design critique, enabling team members to realize their potential
  • Recruit, hire, onboard, and retain top talent. Identify gaps and solutions for future growth and scale within the team or org
  • Manage contractors and external agency relationships and guide the production of content development as well as audio and video production
  • Mentor the team on building trusting, candid relationships with close collaborators to enable productive working relationships
  • Responsible for the quality of the team, including coaching, growing IC's and coaching under-performing team members

Who You Are:  

  • 10+ years of experience in content design or a related area
  • 5+ years of experience as a senior leader in content design and/or managing a team
  • Proven expertise in areas such as Content Mapping and Modeling, Information Architecture, UX Writing, Storytelling, marketing campaigns, brand strategy,  and cross-channel content development
  • Deep understanding of human-centered design practices, and a point of view about content's role in the design process
  • Passionate about mental health 

Why You Should Join Our Team:

We’re proud to be a Great Place to Work-Certified™ company. We want you to show up and feel your best at work, and that means respecting your time outside of work. Our inclusive, flexible workspace prioritizes a work/life balance. We offer competitive salaries, comprehensive health benefits (for full-time employees), and professional perks such as 401K matching, fully funded HRA, and generous time off, including mental health days because your well-being is important to us. 

At AbleTo, we’re empowering people to get better and stay better. Want to join us? Take the next step in your career by applying for this role today. 



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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.

More Information on AbleTo
AbleTo operates in the Healthtech industry. The company is located in New York , NY and Sunrise, FL. AbleTo was founded in 2008. It has 1119 total employees. To see all 12 open jobs at AbleTo, click here.
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