Senior Consumer Researcher at Glu Mobile (acquired by Electronic Arts in April 2021)

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Glu Mobile, a subsidiary of Electronic Arts (EA); a leading developer of high-fidelity, free-to-play mobile games, is seeking a Senior Researcher that is passionate about gaming, player audiences and interior design to join Glu Research as a semi-embedded member of the Crowdstar Studio.
The CrowdStar studio is a global leader in mobile and social gaming; developing interactive entertainment products aimed to engage, enrich and empower women. With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for players to enjoy fashion and interior design. Not only are we changing how women game, we are also changing how they discover and shop for everything from clothing to shoes or furniture to home decor. As a team, we are passionate not only about creating fun and engaging games for women, but also enriching lives.
For this role, you will be a semi-embedded researcher and have a working understanding of a range of qualitative and quantitative research methodologies. You enjoy collaboration and working as a semi-embedded researcher that partners with a diverse team consisting of studio leads, product managers, marketing, designers, engineers, and fellow researchers. You can translate business questions, develop and execute a research strategy and provide applicable insights that improve the play experience, deepen audience understanding and inform the product road map. You can identify gaps in our research process and can develop protocols and practices to improve the team and our craft. You enjoy mobile gaming and believe a great player experience is inspired by an understanding of our audience.
What you will do:
  • Partner with Studio leads to identify business questions/problems and develop research roadmaps that are aligned with strategic goals
  • Identify gaps or areas of opportunity in our player understanding. Enhance research questions to be applicable across the studio or impact strategy
  • Guide research briefs and research plans that align with the research questions and goals
  • Lead the full research project lifecycle from study design, execution, analysis, to reporting with autonomy
  • Lead a variety of qualitative and quantitative research techniques internally (heuristic evaluations, competitor analysis, market studies, playtests, diary studies, segmentation, survey) and externally (vendors) that tap into current and prospective audiences.
  • Provide synthesized and tangible recommendations that facilitate partner understanding and integrate insights into the marketing and product roadmaps across the studio.
  • Communicate with different Glu and EA departments, such as legal, customer service, user acquisition, and analytics for the purpose of research
  • Play the games in development and contribute to design discussions and feedback sessions
  • Identify and determine opportunities to improve the current research practice
  • Investigate and report on new methodologies to improve research operations with the larger team
  • Mentor other researchers, guiding efforts and providing coaching.

  • 4+ years experience (or equivalent) leading consumer research or marketing research in fashion, design, gaming or mobile app spaces
  • BA, BS, MS, MBA, MFA or PhD in Computer Science, HCI, Human Factors, Design, Social Science or related fields
  • Experience with qualitative research techniques with some experience with mixed methods or vendor management
  • Interest in exploring cutting edge methodologies or applying research methods from other fields to gaming or other entertainment sectors
  • Ability to visualize data in unique ways, present evidence and make recommendations to development teams (i.e. PowerPoint, Keynote or other infographic tool)
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Candidate Location Eligibility:
San Francisco, CA

What are Glu Mobile (acquired by Electronic Arts in April 2021) Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Mental Health Benefits
We partner with Ginger for 24/7 access to mental health help, anytime
Retirement & Stock Options Benefits
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions during the COVID Shelter in Place
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Recreational Clubs
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.

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