WHO IS GTB?

GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.

THE OPPORTUNITY

Senior Art Director

Could this be you?

The Sr. Art Director will help create communications that will deliver the client’s message in the most persuasive manner possible across all marketing touchpoints. They will be responsible for creating innovative concepts and translating them into finished copy for direct mail, print, television, social, digital and/or collateral material. This work will be managed under the direct supervision of a Creative Director, and the Art Director will work as part of an agency team to achieve client objectives. The Art Director will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint  in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.

In this role you will…

• Create communications across a broad spectrum of advertising disciplines (print, TV, radio, social, digital).
• Translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Take creative direction and turn work around quickly to meet deadlines.
• Work as a team with a Copywriter,  and other team members.
• Primary assignments include automotive retail marketing for regional Ford Dealer Advertising groups; National retail automotive product & event campaigns.
• Travel & present creative to select Regional Automotive Dealer Advertising Groups.
• Ensure all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
• Work closely with Account and Production personnel as a team member on assigned accounts to produce effective marketing themes, campaigns, etc.
• Develop ideas based on input from the CD, ACD, client, AE and personal research.
• Perform other duties and projects as assigned.

You have…

• 5-8 years of experience in an agency setting
• A portfolio with engaging work across all advertising disciplines.
• Strong conceptual, presentation and negotiation skills, with ability to sell ideas effectively.
• Ability to work under pressure and meet deadlines.
• Knowledge of branding, conceptual development, and Production, executing from concept to finish.
• Outstanding command of the English language with solid writing and grammar skills.
• Ability to communicate expertise and work internally and externally, driving synergy across platforms.
• Ability to listen and understand client feedback and receive internal critiques.
• Ability to create and execute ideas in an efficient, organized way.
• Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Strong leadership, communication and team building skills.
• Capable of working on multiple projects simultaneously and able to delegate work appropriately.
• Knowledge of related Mac word processing/layout programs.
• Capabilities across all advertising disciplines including digital & social media.
• A Bachelor’s degree or equivalent experience preferred.
• The physical and mental requirements to meet the above listed job responsibilities.
• There is no relocation assistance for this role.

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