Salesforce Designer & Administrator (Remote) at Dominion Enterprises (Houston, TX)

| Houston, TX
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Position at Dominion Market Activator

SFDC Designer & Administrator

Major US City (Boston, NY, DC, Atlanta, Indianapolis, Chicago)


Activator Dealer Solutions (Dominion Enterprises & Dominion Dealer Solutions) is looking for an experienced Salesforce Administrator to join our team as we reshape the automotive industry with the first truly automated multi-channel marketing automation platform. Built on the back of over a decade of equity mining experience and success, Activator leverages extensive auto industry and marketing expertise to deliver the right message to the right target audience through the right channel, helping our dealer customers drive consumers into the dealership. We achieve this by tapping into multiple data sources and consolidating the marketing efforts into Marketing Cloud to allow us to optimize, automate and manage the sales and service for the entire dealership customer lifecycle.

This is a pivotal moment in our company history as we are defining the next evolution of our product offerings. We seek someone who is excited about shaping the future of automotive, yet still wants the security of being backed by a large organization with the resources to help us succeed.

  • The SFDC Administrator will play a critical role implementing the platform that will integrate directly with Salesforce Marketing Cloud
  • The ideal candidate understands marketing methodologies that will be used for multi-channel marketing automation solutions using Salesforce Marketing Cloud.
  • This candidate possesses excellent communication skills, is quick on their feet, and understands what it means to scale a business in a hyper-competitive market with limited resources.
  • In addition, the ideal candidate has strong attention to detail, is comfortable with constant change, and prioritizing multiple tasks and competing projects.

  • A Commitment to Win - a demonstrated track record of consistently achieving both personal and professional goals. You need to be comfortable being uncomfortable.
  • A Critical Thinker - the ability to find and fuse information; apply business logic to simple and complex problems, and quickly analyze information to provide a recommendation. You need to know how to make and present reasoned judgments that are logical and well thought out.
  • Coachable - a balance of competitiveness and empathy; self-awareness to acknowledge your strengths and weaknesses; and the ability to adjust "on-the-fly" to make changes, even when uncomfortable. You need to value and welcome feedback and iteration.
  • Intellectual Curiosity - a deep-rooted desire to learn, understand, and ask thoughtful questions. You are by nature someone who balances stability and the need to challenge the status quo. You innately learn.

  • Works with business teams to understand their processes and translate their needs into actionable SFDC requirements for configuration/development.
  • Builds a platform roadmap based on business requirements and manages the full lifecycle, including prioritization, planning, and execution while keeping stakeholders updated and engaged on progress.
  • Manage all aspects of user and license management including new user setup/deactivation, roles, profiles, permissions, public groups, sharing rules, etc.
  • Accountable for data quality and proficient in DemandTools or similar data quality management tools
  • Design, Develop, Test, Document and Deploy high quality business solutions on the platform (Sales Cloud, Service Cloud, Marketing Cloud).
  • Configure new and existing Salesforce features including user management, roles/profiles, permission sets, custom objects, new page layouts, custom fields, formula fields, validations, flows, reports, dashboards, and email templates
  • Automate processes using Salesforce tools such as process builder, approval processes, validation rules, and other available methods
  • Handles and implements integrations and trouble-shoots any issues with partners and applications as they arise.
  • Works with leadership and stakeholders, reviews & recommends software tools, and approaches to improve operational efficiencies and enhance the customer experience using SFDC platform.
  • Serve as a thought partner on strategy by communicating ideas and identifying risks and opportunities.
  • Manage Salesforce integrations, including liaising with external consultants, vendors and internal partners to ensure all interrelated systems and processes are functioning at their desired capacity.
  • Perform regular quality assurance checks, including by analyzing data and by taking the appropriate steps to ensure good practices are followed (validation rules, matching rules, and duplicate rules).
  • Develop and enhance dashboards, visualizations, queries, and reports to serve fundraising and program needs.
  • Assist user and operating areas in implementing and supporting systems including system installation, training, and troubleshooting.
  • Lead all CRM training efforts including system onboarding for new employees and training on new functionality and features. Develop internal training materials and user guides.

  • Be a subject matter expert for the Salesforce implementation, assist in product design and vision, and articulate strategies on enabling technologies.
  • The SFDC Administrator will work with teams across our company to own the support, design, build, and maintain our Salesforce platform to support the Marketing Cloud efforts
  • Architect custom solutions focused on the Salesforce platform including work in Apex,
  • This is a highly visible, collaborative position with high expectations built around key milestones to bring this platform to market and scale up quickly.

  • 3+ years of hands-on experience as a SFDC Administrator
  • Must hold at least 3 of the following full Salesforce certifications: Advanced Administrator, App Builder, Sales Cloud Consultant, Service Cloud Consultant, Marketing Cloud Consultant
  • Einstein Analytics or Tableau CRM Plus certification preferred
  • Deep understanding of data and data migration methodologies preferred
  • Hands on experience managing large scale projects/implementations required; you should have contributed significantly to a new instance Salesforce implementation at least once, or have participated in a number of large-scale projects in existing Salesforce instances
  • Experience in designing complex workflow rules, custom objects, custom fields, picklists, page layouts, workflow, approval processes, validation rules, custom tabs, reports, Visualforce pages, and dashboards
  • Experience working cross-functionally with business and technical teams in a matrixed environment
  • Strong problem solving skills - ability to quickly diagnose problems and recommend solutions for those issues to business users

About DE

Dominion Enterprises (DE) is a leading digital marketing and software services company offering client solutions across multiple business verticals. Our customers rely on our B2B cloud SaaS solutions to establish their online and mobile brands, generate leads, and manage customer relationships through our, Dominion Dealer Solutions, Dominion Business Solutions / DX1, Travel Media and Franchise and Business Opportunity divisions. Our B2C web and mobile applications include,,,,, and
About 2,000 employees reside and work in our Norfolk, VA home office and in offices across the U.S. Our employees will tell you about our collaborative, innovative, team-oriented work environment, excellent career enrichment opportunities, community service opportunities, competitive earnings, and a comprehensive benefits package that includes a generous 401(k). DE is an equal opportunity employer and supports a diverse workforce. DE is a drug-testing employer.
More Information on Dominion Enterprises
Dominion Enterprises operates in the AdTech industry. The company is located in Norfolk, VA. Dominion Enterprises was founded in 1991. It has 1300 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 5 open jobs at Dominion Enterprises, click here.
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