REMOTE: Senior/User Experience Designer at Hallmark (Kansas City, MO)

| Kansas City, MO
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Posting End Date: 09/07/2022
Job Band / Grade: PROF.EX
Number of Openings: 1


The Experience Design role is responsible for leading the creation of user-centered experiences to support Hallmark's consumer-facing digital touchpoints (including but not limited to online, mobile, tablet, apps, and in-store experiences/solutions). Through a deep understanding of user-centered design principles and digital best practices, this role will effectively communicate solutions to both technical and non-technical audiences. Communication tactics may include, but are not limited to: presentations, journey maps, wireframes, user flows, competitive benchmarking, user research. As part of a cross-disciplinary team, the Experience Designer role will be the key voice for consumers within the digital product teams and within the XD Team.


Hallmark's Experience Design (XD) Team is responsible for designing user-centered experiences to unify Hallmarks touchpoints that is focused on achieving our CX Vision of being the trusted, go-to source of Caring Connectors helping them to build, grow, and deepen their relationships and herself. As a member of the team, you'll partner with a cross-discipline team of user experience, user interface, research, content, and development professionals to create exceptional, user-centered digital experiences that drive business growth, consumer satisfaction and brand loyalty. The XD Team is consumer obsessed and a key voice for all our consumers. Designing with inclusive design best practices and high standards for accessibility hold us accountable for representing consumers with diverse walks of life including multi-cultural, different abilities and various demographics.

  • Design customer-centric solutions for digital experiences through an iterative user experience design process
    • Discovery & Definition : Leverage tactics to help define the problem/opportunity to know how the designs you will create will be solving a consumer problem and affecting the business.
    • Customer: journey mapping, baseline testing, heuristic evaluations, voice of consumer (VOC) deep dive, design sprint, etc.
    • Industry: competitive analysis, industry best practice analysis, etc.
    • Stakeholder and business: stakeholder interviews, analytics deep dive, business walkthrough, etc.
  • Design - Through an iterative process of designing and gaining feedback (from customers, developers, and stakeholders) you will create design artifacts that serve the goal of communicating with your team members.
  • Design artifacts will vary but include sketches, wireframes, user flows, prototypes, etc.
  • User testing tactics may include usability testing, card sorting, first click testing, etc.
  • Utilization and evolution of the Design System - Leveraging the existing components within the Design System to ensure a consistent user interface across the site - Designing new components to add into the Design System that are consistent with the established user interface style and that have been tested by users to ensure their usability - As needed, establishing (in partnership with Creative) new user interface design to refresh the Design System
  • Delivery - Through ongoing work in the development process, you will partner with developers to ensure the intent of designs are met.
  • Measurement & Optimization - Evaluate current experiences to understand customer pain points to provide holistic recommendations for optimizations.
  • Contribute to internal team standards and processes: design system, prototyping toolkits, templates, process development, team metrics
  • Advocate for the customer experience within a multi-functional team. Daily partners include development, product owners and business stakeholders. You will also regularly communicate with external partners, creative teams, and leadership.


The following is required to be considered for this role:
  • Bachelor's degree or 4 years of professional work experience
  • Minimum of 4 years of experience in user experience design, interaction design, UI design, usability, or digital design


Your resume and portfolio will stand out if you have:
  • Strong iterative user experience design skills and thought process as demonstrated in portfolio
  • Strong iterative user experience design process with a clear understanding of mobile-first and responsive design (as demonstrated in portfolio)
  • Outstanding interpersonal communication skills - excellent written, presentation and verbal communication skills. Ability to deliver information in a clear, concise way, ensuring the organization makes rapid and informed decisions
  • Strong teamwork and people skills - ability to work collaboratively and effectively across discipline, role, department, and leadership level
  • Growth mindset - willingness to learn about disciplines and skills that are related to the experience discipline to broaden their understanding (tools, usability, Agile, Customer Experience, related development skills, content strategy, eCommerce, Omnichannel Retail, etc.)
  • Self-starter who takes full ownership of their work, all the way through the process
  • Delivers work on time with a high attention to detail
  • Solid understanding of user-centered design principles with the ability to propose design solutions based on best practices and usability principles
  • Experience conducting user testing using various research methodologies
  • Workshop planning and facilitation
  • Proficiency in Sketch, XD, Axure, Adobe Creative Suite, etc.
  • Experience building and leveraging a Design System


This is a progressive role that will be filled at the level based on the skills and experience of the selected candidate. The salary range for this job is between $61,000 and $100,000. Salary will take into consideration several factors including location and role level.

Interested? Follow the application instructions below to apply.


You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

A portfolio is required for this position. Your portfolio should be compiled into one PDF or Microsoft Word document that is no larger than 10 MB. You can also submit a link to a personal portfolio website, but only as a supplement to your uploaded portfolio. Applicants who do not upload a portfolio cannot be considered.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand . It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Nearest Major Market: Kansas City
Job Segment: Content Strategy, Marketing
More Information on Hallmark
Hallmark operates in the Consumer Web industry. The company is located in Kansas City, MO. Hallmark was founded in 1910. It has 14332 total employees. It offers perks and benefits such as Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance, 401(K) and Flexible Work Schedule. To see all 2 open jobs at Hallmark, click here.
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