Product Designer, Principal

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Guideline is looking for a Principal Product Designer to join our growing Design Team. You will be joining a team of product and visual designers who foster growth and a culture of learning. From designing tools that help individuals seamlessly navigate their financial future to building new retirement offerings, you'll contribute to our company mission of ensuring everyone arrives at retirement with a plan.

What will you be working on?

Guideline aims to give everyone a better future by making it easy (and enjoyable!) to save for retirement. We're disrupting an industry that hasn't seen innovation in over 40 years — an industry that's left small businesses and a changing workforce behind. You'll help reimagine financial benefits and retirement planning from the ground up.

The Team

Our product designers own their problem space and work closely with PMs and Engineers.

You will

  • Lead design strategy across our web and mobile platforms by owning the end-to-end user experience from research to execution.
  • Work cross-functionally with our Product, Marketing and Engineering teams to build products that delight our end consumers.
  • Use data and structure to create scalable processes that you'll drive.
  • Collaborate with a passionate group of technologists and individuals who are open to learning and developing each other.
  • Participate in design reviews and create company-wide design standards to drive long-term design vision.

What we're looking for

  • 10+ years of experience designing for cross-platform web and mobile applications
  • Expertise in the latest design tools for prototyping and ability to recommend new tooling when needed (we use Figma and Sketch)
  • Ability to own the full design process from UX Research to implementing design specifications
  • Proven capabilities in mentoring and coaching others in design best practices that ultimately level up the whole team

More About Guideline

At Guideline, we're helping people save for a better future. In an industry full of complicated pricing and excessive fees, we offer affordable 401(k) plans with no transaction fees.

With over 25,000 clients and 5 billion dollars in assets under management, in just a few years of operations, we're well on our way to making smart retirement planning easy for everyone.

We have raised $344M to date with top-tier investors, including our most recent $200 million dollar Series E round with General Atlantic.

Offer Package

  • Competitive Salary + Equity in the Company
  • Flexible Vacation Policy
  • 401(k) Matching
  • 100% coverage of Health / Vision / Dental
  • Generous parental leave policy

Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.

More Information on Guideline
Guideline operates in the Fintech industry. The company is located in San Mateo, CA, Austin, TX and Portland, ME. Guideline was founded in 2015. It has 218 total employees. It offers perks and benefits such as Health insurance, 401(K), Free snacks and drinks. To see all 6 open jobs at Guideline, click here.
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