Principal Product Designer

| New York City, NY | Remote
Employer Provided Salary: $140,000-$170,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 1:13 a.m. (CST) on Friday, July 7, 2023
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WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Who we are
You've likely heard of WeightWatchers. We've been around for 60 years helping people change habits and lose weight. With the introduction of our new CEO this year, Sima Sistani, we have been undergoing a massive transformation as a company and as a brand. We are taking big swings to improve what we do and how we do it. We are looking for a Principal Product Designer to join the effort of evolving our digital member experiences.
The WeightWatchers Product Design team is passionate about the positive impact we see in our members' lives, and believe our work is important. We craft experiences across our prospect and member touch points-from the guest site, to our member apps, and to the tools our coaches use in workshops. Our purpose is to craft user experiences that facilitate weight loss through science-backed behavior change via intuitive, inclusive, and empathetic tools and support.
This role will focus on the member digital experience (post paywall), which includes iOS, Android, and web apps. We prioritize autonomy, opportunity, and transparency. Our team is made of T-shaped product designers and writers that have experience across the full design process, but balance that with deep skills along a spectrum across the team.
We also have the expertise of Design Operations to support processes and programs that create clarity, efficiency, and agency. Strong, effective partnerships with Product, Engineering, Science, Insights & Innovation, Data & Analytics, and Service Design ensure our designed experiences are impactful.
What you will do
The Principal Product Designer is at the heart of our member experience, designing world-class digital experiences that onboard new members and provide outsized value to existing members and coaches. We are looking to rapidly test and learn while we launch quality end-to-end experiences. This role will partner with UX Writing, Product, Data, Tech, Insights, and Science partners to ensure our members are successful in their pursuit of behavior change to achieve sustainable weight loss across all of our membership plans.
This means: In this role you will be responsible for designing high quality product interfaces, iterating on designs based on data and research, and bringing your partners and peers along with you. You will need to understand our prospects and our members deeply, and strategically design and optimize our products to help members be more successful.
Key Responsibilities
Working collaboratively with product and engineering, as well as with other partners, you'll be tasked with understanding the behaviors, motivations, and goals of our members. Leveraging user research, analytics, and A/B testing, you will deliver an integrated and intuitive experience that is easy to learn and delightful to return to.
Furthermore, you will:

  • Drive the UX and UI design of post-login product experiences, from discovery through UX and Visual Design, delivering compelling experiences that achieve activation and retention in a seamless fashion.
  • Understand the behaviors, motivations, and goals for members throughout their weight-loss journey and advocate as the voice for our members
  • Leverage user research, analytics, and A/B testing to identify opportunities and validate designs
  • Inspire and motivate your peers with a strong point of view of what constitutes high quality experience design.
  • Collaborate cross-functionally and manage stakeholder alignment on user-centered experience design
  • Influence decision-making through clear communication and demonstration of how design deliverables successfully balance requirements, constraints and user needs.


Who you are

  • You've got a few years of experience on your resume, and you've shipped multiple products or features
  • Your portfolio has best-in-class work-you can share several shining examples of work you've shipped, and what you've learned along the way
  • You have designed for consumer facing audiences
  • You're a generalist with a sweet spot for UX design and strong competency in visual design
  • You've shipped across iOS, Android, and web platforms and you have opinions on what UI decisions to make per platform
  • You can analyze data, interviews, and user research and translate those insights into intuitive and compelling designs
  • You understand how to gather product requirements, incorporate research, frame the problem, focus on the user, explore multiple solutions, and articulate a clear design direction
  • You can prototype fast, make last-minute tweaks between user studies, know how to be extremely polished as well as quick and dirty


Personal Characteristics

  • You believe in craftsmanship and create elegant and compelling designs
  • You thrive best when helping to define the requirements, not just translating them into design
  • You facilitate and draw the best design ideas from teammates
  • You know what details matter at each stage of the product life cycle, and how to involve engineers at the right time to get the fit and finish right
  • You develop strong relationships with product managers, developers, writers, and business partners
  • You have a deep sense of the company's business model and what will move the needle
  • You are able to navigate between greenfield exploration and tactical, iterative designs
  • You are curious about and care about helping others thrive, be they coworkers or customers


Base salary may vary depending on, but not limited to: skills, experience, and location. Base Salary $140,000/yr to $170,000/yr
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At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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