Manager, Creative Services

| Atlanta, GA
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About Us

About Us:

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there's countless opportunities at your fingertips.

We're growing; grow with us.

Your day to day

Job Summary -

Develop and manage digital marketing campaign strategy and production for both brand-specific and multi-brand audiences in order to (1) increase revenue and (2) increase overall engagement for our brands' offerings online. Campaign initiatives include multi-brand, brand and loyalty commercial campaigns across multi-channel platforms: email, social, paid social, programmatic, print, ooh and web. Responsible for developing and managing campaign strategy, concepting, production and delivery. Ensure that the key brand value proposition and commercial strategies are incorporated into all campaign messaging. Manage key stakeholder relationships both (internal and external) to ensure consistent development of high quality visual and written content as necessary to support the strategy. Develop , validate and deliver against campaign strategies and deadlines.

Essential Duties and Responsibilities -
  • Responsible for developing and leading content strategy and production. Content responsibilities can include campaigns for brand specific, multi-brand , industry specific and promotional content.
  • Works with internal stakeholders to ensure content strategies are aligned with business goals, brand voice and consumer targets
  • Works with agencies & internal resources to develop campaign content as necessary to support key strategic intiatives
  • Develop and enforce best practices as it relates to content for the multi-channel marketing campaigns
  • Documents processes relating to content development, production, delivery and governance. Enforces processes as necessary.
  • Manages relationships with external vendors
  • Ensures campaign development is in line with other marketing calendars and is complimentary of efforts across marketing teams.
  • Work with regional counterparts to ensure strategies and on-going content development is properly localized and developed.
  • Partner with consumer insights, analytics, regional teams, etc. to understand and act upon travel and hotel industry needs through content strategy across in unique markets
  • Ensure content strategy and development efforts are aligned with other key campaign priorities and goals, such as search engine optimization.

What we need from you

Bachelor's or Master's Degree in Marketing, Communications, Business Administration, or a relevant field of work, or an equivalent combination of education and work-related experience.
  • Experience -

3 years progressive work-related experience in campaign strategy and content marketing or similar, with a minimum of 3 years professional-level experience in marketing and demonstrated experience managing creative content strategies required.
  • Technical Skills and Knowledge -
  • Demonstrated project management experience in organizing, planning and executing large-scale marketing projects from conception through implementation.
  • Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
  • Demonstrated ability to develop and implement channel marketing content initiatives. Interactive/Internet marketing or agency experience preferred.
  • Demonstrated understanding of project and product management and supporting methodologies.
  • Demonstrated proficiency in Excel, Word, and PowerPoint required.
  • Demonstrated "Internet literacy" (both theoretical and practical knowledge of how the Internet works, how it can be used for both informational and transactional purposes, and the basic evolutionary history of the medium), required.
  • Must possess superior problem-solving skills combined with team facilitation skill

What we offer

We'll reward all your hard work with a great salary and benefits - including great room discount and superb training.

Join us and you'll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Not Applicable for Colorado Applicants

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More Information on IHG
IHG operates in the Food industry. The company is located in Atlanta, GA. IHG was founded in 2003. It has 18101 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 51 open jobs at IHG, click here.
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