Director, Creative Strategy
Our Opportunity:
We are looking for a Creative Strategy Director in our Plantation, FL or Boston, MA offices! Our Creative Strategy Team collaborates with the Marketing and Operations, Creative, and Studio Production teams to ensure our marketing strategy and consumer insights lead to innovative, outstanding creative that meets and exceeds our business objectives. They develop strong partner and cross functional relationships and standard processes to ensure the seamless translation from marketing plans to creative strategy and execution. In this role, you will be responsible for partnering with Creative Services, Creative Management, Studios leadership team, as well senior marketing leads and business teams to deliver successful Creative initiatives for Chewy. A passion for pets, innovation in online retail marketing communications, seamless consumer experience and culturally defining consumer brands is a requirement.
What you'll do:
- Be the thread between Marketing and our Customers—taking marketing briefs and pairing those with customer insights to arrive at a creative strategy that connects with our audience emotionally and encourages action.
- Act as the voice of the customer during creative development and sharing work with all partners.
- Develop and maintain positive, collaborative and productive relationships with internal and external creative partners to ensure seamless execution and collaboration at scale.
- Partner with Creative Services and Studio leadership to assess and ensure feasibility of incoming programs to deliver on Chewy’s Mission to become the most trusted and convenient online destination for pet parents everywhere!
- Expertly deliver informed and insightful strategic POV of Creative that achieves business objectives and answers consumers needs, including planning and prioritization, from intake of briefs, to delivery of final assets.
- Work with Creative Management to identify and apply industry standard processes to define and optimize presentation and execution of Creative from conceptualization to development, tactics and final asset delivery, to increase efficiencies and lead to the highest quality work
- Expertly navigate and resolve conflict and risk management with shown ability to efficiently bring up concerns and make informed recommendations to executive leadership as needed
- Lead and represent Creative team’s work product to executive leadership via regular creative reviews and business reports, ensuring a high level of performance, optimization and accountability against defined KPI’s
- Lead ongoing research into the competitive landscape and share out to the larger Marketing team.
What you'll need:
- Bachelor’s degree from an accredited institution of higher learning
- Proven experience in brand and/or agency creative management roles
- Deep understanding of online retail consumer-centric marketing communications, content creation and delivery of multimedia omni channel digital assets.
- Ability to adapt to new strategies, processes, and innovation with a positive demeanor in driving adoption
- Continuous improvement mentality with structured problem-solving skills
- Excellent verbal, written communication and presentation skills
- Ability to structure ambiguous problems, analyze complex processes, synthesize data and drive toward insights and solutions
- Position may require travel
About Chewy Creative Services and Chewy Studios
We are the ultimate one-stop shop for creative at chewy.com. We concept, design, and create original brands and packaging and online assets. We concept social campaigns, banners and lead the design for all internal and external marketing efforts. We also shoot and style all of our own photography, video and television commercials. If you saw it out in the wild and it had the Chewy logo on it, Chewy Creative and Studios were there – from start to finish. With positions ranging from entry-level script writing and production graphic design work to senior creative concepting, producing and photography, Chewy Studios does it all, in-house, with pride from three locations in Boston, MA, Dallas, TX, and the mothership in Plantation FL. If you love pets and crave working in an ultra-creative environment, give us a shout. We’re always interested in meeting new people – and their pets.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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