Creative Director at Tovala (Remote)

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We're Tovala, a food-tech company completely reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and food, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do whatever matters to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry. We're looking for great people to join our team of hard-working, food-loving nerds.

Position Summary

We’re seeking a Creative Director with proven experience building brands that consumers love. Reporting to the Chief Growth Officer, you will bring the Tovala brand to life through creative expression of our brand strategy, and ensure a unified experience across all consumer touchpoints. In this role, you will lead an in-house team, augmenting our in-house talent with freelancers and agency partners as needed to deliver breakthrough creative that will help fuel our continued growth and customer loyalty. 

Location: Remote

How you’ll spend your time at Tovala

  • Providing creative direction across a variety of mediums: Direct all creative development from conception to execution, ensuring cohesive and elevated brand messaging across channels, platforms and mediums including web, apps, email, social media, display, video, print, and packaging.
  • Developing and delivering creative that drives results: Translate brand strategy into high impact creative concepts that will drive brand differentiation, acquisition, retention, loyalty and advocacy.
  • Partnering cross-functionally to ensure creative output supports strategic initiatives and priorities: Partner closely with Brand, Performance Marketing, Retention, Product and Strategy teams to deliver impactful creative for ad campaigns, product launches, customer onboarding, menu and packaging design, strategic partnerships and more.
  • Leading and inspiring your team: Support a small but mighty cadre of designers, copywriters, photographers and videographers, including in-house talent, contractors and agency partners, to develop insight-driven creative grounded in brand strategy.
  • Keeping us data-driven: Develop and maintain creative best practices in order to drive response from our creative efforts, incorporating consumer research, test results and third party expertise to inform approach.
  • Ensuring creative delivery: Ensure that creative projects are prioritized appropriately and delivered on time, on strategy and on budget.

About you

  • Strategic & business-minded: You are a strategic minded leader who understands the critical role that creative plays in delivering business objectives. 
  • Results-oriented: You believe that the best design is not only beautiful, but is grounded in strategy and inspires action. You thrive in a fast paced, results-oriented environment.
  • Player-coach: You are humble and enjoy rolling up your sleeves and executing as well as ideating and providing creative thought leadership.
  • Team management & leadership:You are skilled at evaluating creative and providing clear feedback and direction as well as delegating and coaching to manage your teams’ workload and output.


  • 10+ years in a visual design role
  • 5+ years of experience managing design and copy teams. 
  • Extensive digital design and marketing campaign experience required; video production and packaging design experience is a plus.
  • Previous in-house tech/start up and DTC experience required; food and/or subscription business experience a plus.
  • Experience working very collaboratively and cross-functionally—especially with Brand and Performance/Growth Marketing teams.
  • Extensive experience designing across channels, platforms and customer touch points.
  • Experience and passion for testing & optimizing creative to deliver business goals.
  • Experience inspiring, mentoring and developing high performing creative teams.

Compensation & Benefits

  • Tovala uses market data, geography, and placement of internal employees to determine appropriate salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.
  • Unlimited paid time off (with a minimum of 15 days off you HAVE to take)
  • Comprehensive healthcare coverage we really invest in401k with match
  • Free Tovala Smart Oven and discounted Tovala meals 
  • Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
  • Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag


At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • SquirrelLanguages
    • ReactLibraries
    • ReduxLibraries
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

An Insider's view of Tovala

How would you describe the company’s work-life balance?

At Tovala, one of our core values is leading full lives. We work hard, but also strive to create an organization that is “about time” and encourages people to prioritize their health, family, and life.



How do you collaborate with other teams in the company?

The Data Team at Tovala abides by these principles: 1. Be a person, not your job - Respect, kindness, and levity increase the success rate of collaborative projects. 2. Best answer wins - We care about the quality – not the source – of ideas. 3. Over-Communicate - We meticulously communicate progress, blockers, and changes – though we don't nag!

Mohammad Naveed

Director of Data

How does the company support your career growth?

I have grown with Tovala from packaging meals at one of our facilities to now analyzing data on the Ops team to ensure that our customers receive their meals on time! Over the past 3.5 years I have been promoted four times. I have had the opportunity to take on increasing responsibility, understand the business, and grow immensely!


Operations Analyst

What's something quirky about your company?

I know it sounds like a cliche when people say that their company is like a family, but truly Tovala is like my family. There’s so much care and respect among team members that motivates me and everyone always jumps right in to help. I’ve also had the privilege as an early member to see this team grow quickly and maintain the same caring culture.


Senior Director of Business Ops

What are Tovala Perks + Benefits

Tovala Benefits Overview

At Tovala, we provide a rewarding career, competitive pay, benefits and exciting perks. Our product is all about saving people time, so we promote wellness, flexibility and taking time off to do things that are most important to you. We also provide equity to all employees so we can all think like owners.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Customized development tracks

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