Associate Creative Director- Copy at Rock Central (Detroit, MI)

| Detroit, MI
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The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Our marketing team is looking for an Associate Creative Director of Copy with experience in bringing big brand concepts to life! In this role, you'll be a crucial part of determining the voice that Rocket Mortgage portrays to a national audience. While taking part in 360 campaigns you'll be involved from ideation to execution. As part of a full in-house marketing agency, this role will focus on large-scale social campaigns, national broadcast work (including talent, production and editing work), various collegiate and professional partnerships, multicultural marketing and nationwide sweepstakes.

Preferred Qualifications
  • 10 years of design or copywriting experience with a broad range of experience in all facets of creative
  • Bachelor's degree in marketing, communications, advertising, or a related field
  • Proficiency in Adobe Creative Cloud
  • Knowledge of project management systems and digital asset management systems
  • Knowledge of all stages of the production process (preproduction through post)
  • Integrated campaign experience
  • Familiarity working with voice and tone style guides


Job Summary

As the Associate Creative Director of Copy,you will need to be curious, highly motivated, and interested in what's going on around the world and how it impacts brands. You will also need to be a self-starter who understands trends and will create your own with big ideas and compelling storytelling. You'll master the art of collaboration and hone your work to perfection while ensuring it's strategically sound. You will also examine insights and strategy to deliver creativity on par with the growth of the business and the brand. As the Associate Creative Director of Copy, you will be hands-on when it comes to concepting and being obsessed with execution (so production knowledge is a must too).

Responsibilities
  • Develop concepts based on strategic and marketing criteria that aim to build the business
  • With the Lead Copywriter and Senior Lead Copywriter, develop innovative, creative campaign concepts that increase brand awareness, solidify client loyalty, and ultimately drive sales
  • Manage and direct the content of projects from initial concept to launch that align with strategic briefs and business objectives
  • Work closely with creative strategists, project managers, and producers to stay within budget, scheduling requirements, and project parameters
  • Formulate copy concepts and presentation approaches
  • Review proofs of print, digital, social, and broadcast copy
  • Assess the best work to pitch for approval by Creative Strategy and executive-level stakeholders
  • Lead the conversation on the newest and best digital marketing trends, including understanding usability, browser environment, search engine marketing, brand strategy, and more
  • Act as a thought leader by continuously identifying and finding solutions for areas of opportunity in the business by way of creative problem solving and brand, voice, and tone alignment


Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.
More Information on Rock Central
Rock Central operates in the Marketing Tech industry. The company is located in Detroit, MI. Rock Central was founded in 2020. It has 1299 total employees. It offers perks and benefits such as Dental Benefits, Vision Benefits, Health Insurance Benefits, Generous PTO. To see all 52 open jobs at Rock Central, click here.
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