Demand Generation Marketing Manager, LP Portfolio Analytics

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Demand Generation Marketing Manager, LP Portfolio Analytics focused on our LP audience, you’ll work to: 

Demand Generation Strategy and Management:

• Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to the LP audience—driving awareness, pipeline, and revenue growth.
• Coordinates cross-functional efforts to ensure seamless execution of LP demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.
• Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs).
• Works resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among LPs.
• Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input, feedback, and requests relating specifically to LP lead generation.

Marketing Communications and Enablement:

• Partners with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of LP audiences, informing content development and campaign design.
• Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to LP needs and Carta’s value proposition.
• Surfaces and shares impactful LP customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand gen tactics.
• Works with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for LP-focused campaigns.
• Interfaces with the social and content marketing teams to activate compelling LP content on LinkedIn, Twitter, and other networks, amplifying reach and engagement among target audiences.
• Partners with product marketing to evolve LP-tailored messaging and positioning as new product features and LP-specific solutions are launched.
  Coordinates with communications and PR to ensure a consistent story and support for major LP news, campaigns, launches, and thought leadership.

Events and Field Marketing:

• Partners with Events  team to develop and execute geo-targeted LP campaigns and networking opportunities in key hubs (e.g., New York, San Francisco, London), aligning content, speakers, and topics to LP interests.
• Identifies and recruits top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership with LPs.
• Drives event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing LP engagement.
• Collaborates with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities.

You’ll be joining our Integrated Marketing team, reporting directly to the Director of Demand Generation and Field Marketing. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors.

• Exceptional relationship management skills with internal stakeholders and executive leaders, especially across GTM teams (Sales, Product, Customer Success, Marketing, etc.).
• Maturity and strategic acumen to independently drive high-impact demand generation programs targeting sophisticated LP audiences, while aligning cross-functional teams to shared goals.
• Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives.
• Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns that create pipeline and accelerate revenue, ideally for complex B2B, SaaS, fintech or financial services solutions.
• Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives.
• Outstanding communication, project management, and prioritization skills; thrives in a fast-paced, iterative environment.
• BA required; experience marketing to institutional investors, LPs, or financial stakeholders highly desirable.
• 6+ years’ experience in GTM, demand generation, field marketing, or ABM roles—preferably with a focus on fintech, SaaS, or financial services audiences. 

At Carta, you’re not just an employee. You’re a builder who is creating  infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally  to challenge the status quo; working towards a common goal of creating more owners in the private markets. 

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $121,550 - $143,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.