Demand Generation Manager

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

Brightspeed is looking for a Demand Generation Manager to join our team! As a Demand Generation Manager, you’ll create go-to-market strategies and tactical plans to bring key initiatives to life. You’ll use a keen understanding of consumer behaviors and purchase funnel stages to create plans that drive Brightspeed’s business across core marketing and sales channels.

As A Demand Generation Manager, Your Responsibilities Will Include:

• Design and manage cohesive demand generation plans to support key marketing initiatives, launches, and promotions 
• Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics 
• Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue 
• Design reporting requirements and provide continuous guidance on launch decisions and post-launch optimizations across all tactics 
• Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes 

Qualifications

What It Takes To Catch Our Eye:

• Bachelor’s Degree in Business Administration, Marketing or related field 
• 7+ years of Demand Gen, Digital Marketing, CRM or relevant experience 
• An understanding of how to drive down CAC while achieving high growth simultaneously
• Expertise in fundamental principles of digital marketing, media and CRM metrics 
• Strong business acumen and excellent written and oral communication skills 
• Executive presence with the ability to present to and influence senior level audiences 
• Self-starter with the ability to manage competing priorities, driving both strategic and tactical activities in parallel 
• Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy is paramount 
• A “get stuff done” attitude and work ethic to match 

Bonus Points For: 

• Master’s Degree 
• End to end marketing and marketing planning experience 
• Telecommunications industry experience 

#LI-AK1

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice