Demand Generation Lead

JOB DESCRIPTION

• Has accountability for the performance and results within own discipline or function.
• Manages activities, programs and/or agency resources to develop and optimize the strategy for marketing technology tools support, identifies areas where technologies and toolsets can improve performance and provides new functionalities to meet business objectives.
• Develops strong working relationships with business, marketing and sales stakeholders to define and oversee process creation, implementation, governance and continuous improvement to increase adoption and ensure alignment for lead development, contact acquisition, event support and demand generation.
• Manages activities, programs and/or agency resources to develop, manage and execute measurable demand generation campaigns that engage and nurture prospects to increase sales pipeline and deliver direct revenue.
• Manages activities, programs and/or agency resources to provide input to optimum inbound and outbound tactic mix and works closely with strategic communications and business stakeholders to provide input on optimal content strategies that drive successful demand generation programs.
• Manages activities, programs and/or agency resources to analyze and translate data into actionable insights on program performance, marketing impact and forecasting.
• Manages activities, programs and/or agency resources to optimize teleservices including business development, contact acquisition, event support.
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

RESPONSIBILITIES

• Has accountability for the performance and results within own discipline or function.
• Manages activities, programs and/or agency resources to develop and optimize the strategy for marketing technology tools support, identifies areas where technologies and toolsets can improve performance and provides new functionalities to meet business objectives.
• Develops strong working relationships with business, marketing and sales stakeholders to define and oversee process creation, implementation, governance and continuous improvement to increase adoption and ensure alignment for lead development, contact acquisition, event support and demand generation.
• Manages activities, programs and/or agency resources to develop, manage and execute measurable demand generation campaigns that engage and nurture prospects to increase sales pipeline and deliver direct revenue.
• Manages activities, programs and/or agency resources to provide input to optimum inbound and outbound tactic mix and works closely with strategic communications and business stakeholders to provide input on optimal content strategies that drive successful demand generation programs.
• Manages activities, programs and/or agency resources to analyze and translate data into actionable insights on program performance, marketing impact and forecasting.
• Manages activities, programs and/or agency resources to optimize teleservices including business development, contact acquisition, event support.
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.

• Generally, 8 years or more of related experience or demonstrated competency.

MINIMUM SKILLS PREFERRED.

• Expert and disciplined communicator.
• Strong collaboration.
• Strong facilitation, project planning and management.
• Strong business acumen.
• Strategic thinking.
• Budget management and financial analysis skills.
• Strong analytical skills.
• Strong capabilities and experience working with senior leaders.
• Team player.
• Team management.
• Expertise and proven experience in demand generation strategies and MAP/CRM tools.

MINIMUM ABILITIES PREFERRED.

• Min. 2-4 years experience in integrated campaign or demand generation in B2B companies

What you'll experience working at UL:

• Mission: For UL Solutions, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
• People: Ask any UL Solutions employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL Solutions. We're able to deliver the best because we employ the best.
• Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
• Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
• Total Rewards: All employees at UL Solutions are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL Solutions contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More:
Working at UL Solutions is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.
Curious? To learn more about us and the work we do, visit UL.com.
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ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.