Sr Mgr-Digital Analytics at The Walt Disney Company (Orlando, FL)

| Orlando, FL | Hybrid
Sorry, this job was removed at 11:30 p.m. (CST) on Friday, September 22, 2023
Find out who's hiring remotely in Orlando, FL.
See all Remote Data + Analytics jobs in Orlando, FL
By clicking Apply Now you agree to share your profile information with the hiring company.

Consumer Insight, Measurement and Analytics (CIMA) is the analytical arm of the Walt Disney Parks and Resorts segment. Through our awarding-winning websites, we provide a digital portal to magical travel destinations such as the Walt Disney World Resort in Florida, the Disneyland Resort in California, and Hong Kong Disneyland Resort. At WDPRO, we also have designed and created websites for Disney Cruise Line, Adventures by Disney, and Disney Vacation Club.
We use data to maximize the magic in Guest trips to the greatest vacation destinations in the world, including the Walt Disney World Resort in Florida, the Disneyland Resort in California, Hong Kong Disneyland Resort, and the Shanghai Disneyland Resort. We also support businesses such as for Disney Cruise Line, Adventures by Disney, and Disney Vacation Club.
Within CIMA, the Digital Analytics team is focused on leveraging web analytics best practices to capture, analyze and optimize our website to drive Guest satisfaction and business outcomes.
The Sr. Manager, Digital Analytics must be an innovative problem solver with a passion to developing and growing a team. He/she must be able to inspire others and have a desire for continuous learning in the dynamic space of Digital Analytics.
The position reports to the Vice President, Digital Analytics and Travel Operations with multiple direct reports.
What you will do:
The Sr. Manager, Digital Analytics key responsibilities include, but are not
limited to, the following:

  • Lead a team of resources within the digital analytics team focused on web.
  • Provide insight from site data and communicate opportunities or issues.
  • Ensure that website tracking is accurate by working with implementation specialists.
  • Support business unit teams, product management group and other teams with ad-hoc reporting and in-depth website analysis.
  • Recommend optimization tactics to improve site performance continuously
  • Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the web channel.
  • Solicit and collect commentary from product groups.
  • Seek opportunities to improve the report processes, data collection, delivery methods, and value.
  • Answer requests for success metrics and act as Metrics manager.
  • Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context.
  • Provide guidance and support to casual users/ consumers of the metrics.
  • Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis.

What you will need:
The Sr. Manager, Digital Analytics required qualifications include:

  • Bachelor's Degree or equivalent experience.
  • 5 years+ web analytics experience.
  • Experience in actionable analytics and optimization.
  • Ability to derive and present insights from data.
  • Advanced knowledge of Adobe Analytics products.
  • Excellent written and verbal communication skills.
  • Advanced experience in communicating with senior managers and executives.
  • Experience in strategic marketing and planning.
  • Deep understanding of segmentation and targeting.
  • Must be able to manage time effectively within a very complex environment.
  • Ability to lead and develop team of several people.
  • Deep knowledge of statistical practices and capabilities
  • Deep knowledge of big data practices such as Amazon Web Services, Google Big Query and similar applications
  • Technical understanding of how digital analytics and tag management solutions are deployed
  • Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)
  • Knowledge of Customer Data Platforms
  • Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)

What will set you apart:
The Manager, Digital Analytics preferred qualifications include:

  • MBA or equivalent work experience.
  • Travel Industry and ecommerce experience.
  • Understanding of direct marketing and personalization.
  • Experience with business intelligence tools.
  • Knowledge of statistical testing methodology.
  • Experience in monetizing actions such as insights delivered.
  • Conversational ability in Mandarin or French is an asset.

Required Education:
Bachelor's degree in a quantitative field - e.g. Marketing, Mathematics, Engineering, Economics, etc.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
    • C++Languages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • JSFFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks

An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.


Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.


SVP/Chief Technology Officer, The Walt Disney Studios

What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

Volunteer in local community
Partners with nonprofits
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Financial & Retirement
401(K) matching
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days

More Jobs at The Walt Disney Company

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about The Walt Disney CompanyFind similar jobs like this