Description 

The Sr. Manager, Digital Analytics role, is responsible for providing insights to drive business decisions for the Popeyes Digital business. This will be done through conducting research & analysis which will help solve complex business problems that will have a major impact on Popeyes restaurants and business. The role also manages additional projects using robust data repositories and designing ways for adding capability to analytics. 

Responsibilities 

• Synthesize data and analysis (e.g., A/B testing) to generate actionable insights to solve complex problems 
• Conduct deep dive analysis to identify marketing and profitability optimization opportunities, apply problem solving methodology to drive sustainable marketing and reporting improvements  
• Apply existing and new solutions in creative ways to address complex issues and problems 
• Create and manage the sales plan, quantifying initiatives, and the financial planning and analysis for the Digital business 
• Build out advanced analytical capabilities and define analytical priorities 

• Responsible for producing data intelligence and tools for competitive analysis  

Skills & Requirements: 

• Bachelor’s Degree required, ideally focused in the fields of Data Analytics, Marketing Sciences or Finance  
• 3 to 5 years of prior work experience in Data Analytics, Digital Analytics or Digital Marketing  

• Understanding of the e-commerce business (customer funnel, life time value, cost per acquisition, etc…)  
• Ability to distill large amounts of data and extract actionable insights 
• Advanced knowledge and experience using Microsoft Excel 
• Advanced knowledge and experience using Tableau; prior experience in analytics software, such as Snowflake, is highly preferred 
• Advanced knowledge with data programming languages, such as SQL, is highly preferred  

• Skilled in managing multiple priorities and projects; skilled in interacting effectively under difficult circumstances and tight deadlines 
• Skilled in analyzing relevant data to and communicating results to senior leadership

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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