Sr. Data Scientist - Marketing Analytics (Hartford, CT)

| Hartford, CT
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You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you've landed in the right place.

Sr. Data Scientist - Marketing Analytics

Responsibilities

  • Support development of predictive models to optimize end-to-end acquisition economics
  • Develop and implement Direct Mail targeting models to support development and optimization of targeting marketing efforts
  • Design and implement A/B tests to determine cause and effect relationships between marketing actions and business outcomes
  • Monitor and report test results. Enable adoption of appropriate tests in all channels and across the customer life cycle.
  • Generate monitoring reports for key marketing metrics and results to track business performance and identify areas of opportunities and risks.
  • Adhoc Statistical analyses to support both the marketing department and the overall consumer Markets business
  • Partner with Marketing Program Managers to inform planning decisions through data analysis, trending, and modeling activities

Experience & Skills

Work experience:
  • Minimum of 5 years' experience working in an analytical role including experience in statistical modeling, A/B testing, Python and SQL
  • Experience within the Financial Services sector, particularly consumer P&C insurance business models is preferred

Skills:
  • Direct Marketing subject matter expertise
  • Knowledge and experience in developing machine learning models using Python . Experience with various machine learning techniques and Python Data Science Stack (Pandas, scikit-learn, NumPy, XGBoost)
  • Experience with analytics dashboards such as Tableau and/or Power BI
  • Deep statistical skills (Masters or PhD preferred).
  • Experience developing and using predictive statistical models in direct marketing environment
  • Ability to think deeply about statistical issues as well as business and marketing implications.
  • Excellent written and oral communication skills and ability to present technical results to non-technical audiences
  • Ability to work in a matrixed environment
  • Strong project management skills, capable of managing project timelines and deliverables autonomously
  • Strong understanding of digital marketing channels and their optimization

Education:
  • Masters or PhD in statistics, economics, or mathematics strongly preferred, although an exception could be made for an individual with extensive professional training.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$98,800 - $148,200

Benefits

Our company's success is due to our employees' dedication and passion for their work. They are our greatest asset. That's why we are committed to offering employees and their families a comprehensive benefits package and award-winning well-being programs. By helping our employees achieve their full potential, we unlock our own. Visit https://www.thehartford.com/careers/benefits for details.

Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

Sr Data Scientist - GD07AE
More Information on The Hartford
The Hartford operates in the Fintech industry. The company is located in Hartford, CT and Windsor, CT. The Hartford was founded in 2022. It has 19000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 60 open jobs at The Hartford, click here.
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