Sr. Analyst, Marketing Performance Analytics, Burger King
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview:
Restaurant Brands International is looking for a Sr. Analyst, Marketing Analytics to join our Marketing Team based in Miami, FL. The Sr. Analyst, Marketing Analytics will be responsible for supporting our national marketing strategy, through analyzing our sales, profit, product mix and consumer insights data across business segments. Key position requirements include strong analytical, quantitative, problem solving and presentation skills
Role and Responsibilities:
- Analyze topline (sales and traffic) and profit results across our restaurant base
- Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third-party software
- Identify root causes of performance from key initiatives
- Create regular marketing reports using product mix and consumer insight data to contribute to marketing strategy
- Present weekly marketing reports to senior leadership
- Develop pricing and promotional strategy using financial modelling
- Support our field team with local analyses, including supporting local marketing meetings
- Analyze competitor data including guest segmentation, product mix, daypart, geographic and service mode insights
Required Skills:
- A Bachelor’s Degree in Business, Economics, Marketing or related field
- 1+ years of marketing, finance or consulting experience
- Proficient in the manipulation and analysis of data
- Must have excellent interpersonal, oral and written skills to include formal presentation experience and the ability to prepare and present marketing presentations
- Must be proficient with Microsoft Office Suite programs (Excel, Word and PowerPoint) as well as Outlook
- Excellent organization skills; ability to prioritize and handle multiple tasks
- Proficiency with Tableau and Business Objects preferred but not required
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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