Senior Web Analytics Consultant - Remote
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Description
Is this you? You've been an analyst (web or data) in a fast-paced, deadline-driven environment for at least 4 years. You have a passion for data-driven strategy - creating business impact from data with actionable recommendations and strategic insights. You're curious - always interested in new approaches to solving problems and continuously engaged in learning. And, you're experienced with the tools of the trade - the Adobe Marketing Cloud, Google tools, presentations, spreadsheet, database, and (maybe) statistical software or data visualization tools
Req. #285385638
WHAT YOU'LL DO
- Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence
- Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
- Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals
- Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
- Audit data collection implementations based on business objectives and best practices
- Establish KPIs that demonstrate a connection to real business impact
- Creating and dissecting dashboard reports for various levels of review
- Create solution design documents and collaborate with technical teams on data collection implementations
- Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators
- Participate in audience intelligence projects - creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
- Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design
- Contribute to personalization initiatives - through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines
- Collaborate with other teams (project and relationship managers) throughout the project lifecycle
REQUIREMENTS
- At least 5 years of experience in digital/web analytics
- Experience turning large amounts of data into concise client-friendly findings and recommendations
- Strong communication skills to explain complex data, analyses, and findings
- High level of expertise in Excel
- Experience extracting and analyzing data of Adobe Analytics and Google Analytics (Coremetrics, WebTrends and others is a plus)
- Experience with the Adobe Marketing Cloud
- Extensive experience with Analytics (Reporting, Implementation, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench)
- Experience with the Google Marketing Suite (Analytics, Tag Manager, testing)
- Bonus points for compatible tools like Optimizely and Visual Website Optimizer
- Bonus points for any of the following
- Experience with data visualization tools (Tableau, Domo)
- Experience with R or other statistical analysis tools (SPSS, SAS, Matlab)
- Experience in other marketing tools like Monetate, Webtrends or IBM's marketing suite
- Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
- Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
- Proven experience creating and explaining dashboard reports
- Successful experience developing and managing expectations of internal teams, outside vendors, and clients
- Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends
- A natural tendency to set goals, demonstrate a 'go-getter' attitude, and take initiative with little oversight
WHAT WE OFFER
- Medical, Dental and Vision Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited access to LinkedIn learning solutions
- Matched 401(k) Retirement Savings Plan
- Paid Time Off
- Legal Plan and Identity Theft Protection
- Accident Insurance
- Employee Discounts
- Pet Insurance
ADDITIONAL
- This position operates in a remote capacity, but you must live within driving distance to an EPAM office. Your recruiter will discuss specific details about work location during the initial interview process