Senior Marketing Analytics Analyst at NRG Energy (Houston, TX)

| Houston, TX
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At NRG, we're bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at . Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

The Sr. Marketing Analytics Analyst is responsible for marketing analytics and reporting, tracking sales web traffic/call volume, along with budget functions and duties. The role gathers/analyzes multichannel campaign metrics and creates visual data stories (ex: dashboards, presentations, etc.) for campaign optimization and executive reporting for multiple NRG brands. Works closely with internal sales & marketing teams (retention, brand, acquisition), external media agencies, and internal finance teams.

Essential Duties / Responsibilities:
• Ensure all marketing campaign metrics/KPIs are being tracked accurately
• Track, assess, and report data across acquisition/media and retention efforts (upper & mid-funnel, digitaladvertising, direct mail, email, and customer communications)
• Report performance for campaign results to understand the impact on retention efforts; brand strength,awareness, and consideration; market share across Texas and Northeast
• Track and pull data for digital (media channels: social, video, display, etc.) tactics, as well as analog datathat can include call volume, direct mail responses, and renewal rates
• Use data visualization skills to create reports, dashboards, and presentations that clearly, accurately, andreliably report on campaign effectiveness (ROI, CTR, CPM, VCR, brand strength, renewal rates, etc.)
• Incorporate previous performance and learnings to build clear data stories that offer actionable insights
• Ability to communicate and present the meaning behind the data and what the results mean, identifytrends, and help solve problems
• Track mass media budget spending as it relates to performance goals and metrics and reports onprogress with insights and recommendations
• Coordinate, track, and document departmental budget reconciliation, forecasting, and reporting toaccounting
• Contribute to the team, multiagency, and lower funnel team calls with performance metrics and insights

  • Bachelor's Degree required

Required Skills and Experience:
• 5 years' experience with analytics and reporting for marketing campaigns (online & offline sources)
• Expertise with business intelligence tools, web analytics, tracking technologies, Excel, and PowerPoint
• Ability to track, measure, and report on omnichannel marketing campaigns to determine ROI
• Expertise in assimilating data from multiples sources to build dashboards and effective displays showingeasy-to-interpret trends, metrics, and actionable insights
• Strong data visualization skills with the ability to build meaningful/clear data stories from campaign metricsand present to a variety of audiences
• Self-starter with strong project management skills, driving multiple projects simultaneously against tightdeadlines
• Familiarity with sales lifecycle and understanding business needs/objectives
• Strong attention to detail, verbal/written communications skills, and solid business acumen
• Experience with subscription-based industry (electricity, cable, internet, etc.) is a plus
• Desire to make a difference for the environment a plus


NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster(The poster can be found at )

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

Nearest Major Market: Houston
More Information on NRG Energy
NRG Energy operates in the Energy industry. The company is located in Houston, TX and Princeton, NJ. NRG Energy was founded in 1989. It has 5093 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 48 open jobs at NRG Energy, click here.
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