Senior Marketing Analyst, Top Buyer Engagement at Rue Gilt Groupe (Boston, MA)

| Boston, MA
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THE ROLE: Senior Marketing Analyst, Top Buyer Engagement

Join Rue Gilt Groupe as a Senior Marketing Analyst, Top Buyer Engagement, and drive one of our most important strategies: Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupe’s growth.

As a Senior Marketing Analyst, Top Buyer Engagement, you’ll develop deep expertise in value drivers for our top buyers. You’ll exercise your relentless curiosity to leverage data and customer insights to identify opportunities and develop powerful narratives that will redefine how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M+ Rue La La and Gilt members.

The Senior Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs.

What You’ll Do:

  • Drive Marketing Strategy: In order to transform our hallmark customer loyalty programs, you’ll build and execute campaigns against rigorous Test and Learn roadmaps. You’ll work to deliver key performance metrics, maximizing loyalty enrollment & activation across the customer lifecycle.
  • Build Top Customer Knowledge Base: Our Marketing team runs on data, so you’ll hone your knowledge about our top buyer behavior & identify trends and opportunities by analyzing sets of quantitative & qualitative data.
  • Partner Cross-functionally: You’ll get to closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to develop strategies and guide execution. You’ll also work with our Personal Shopper team to grow this high-touch service with a focus on lead generation and buyer activation.

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

  • 2-5 years' experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
  • BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
  • Exceptional analytical horsepower and data-driven problem-solving skills with proven ability to drive to action.

Bonus points for…

  • Prior experience with Loyalty or Customer Engagement programs, or performance marketing in high-growth, test & learn environments
  • Prior experience with Tableau

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

About Us:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases

An Insider's view of Rue Gilt Groupe

How would you describe the company’s work-life balance?

I really appreciate Rue Gilt Groupe’s work-life balance. Our marketing team norms include limiting lunchtime meetings and after-hours emails, so there’s a distinction between work and personal time. Additionally, RGG’s flexible time-off policy and Summer Fridays mean Associates can take vacation, sick, and personal days as they want or need to.

Cade

Senior Analyst, Digital Marketing

What projects are you most excited about?

As a new Rue Gilt Groupe team member, I am really excited to partner with associates and business leaders to take Rue Gilt Groupe's DEI initiatives to the next level!

Dante

Director, Diversity, Equity & Inclusion

How has your career grown since starting at the company?

Three promotions & six years later, I went from a UX Product Designer to a Group Product Manager building personalization products as part of the Data Science team. Going from Design to Data Science is not a typical path, it took hard work, but the genuine & consistent support from cross-functional leaders opened the doors to new opportunities.

Joelle

Group Product Manager, Data Science

How do your team's ideas influence the company's direction?

The Customer Service team is in the best position to hear what Members want from us, what we can do better and how we can continue to delight them. We listen to their feedback and share that with the rest of the company to continuously improve user experience. By putting the Member first, these insights help all of us collaborate effectively.

Maria

VP, Customer Service

What kinds of technical challenges do you and your team face?

With our business model of limited-time pop-up shops, we experience bursts of high-volume traffic multiple times a day on our websites and mobile apps. We’re making ambitious changes to our tech stack to further scale and modernize while maintaining a fun (and stable!) shopping experience for our Members. It’s a unique and exciting challenge!

Kayleigh

Manager, Engineering

What are Rue Gilt Groupe Perks + Benefits

Rue Gilt Groupe Benefits Overview

25% OFF RUE LA LA, GILT, & GILT CITY
FREE SHIPPING & PERSONAL CONCIERGE ASSISTANCE
PRE-TAX COMMUTING COSTS
REFERRAL BONUS
[email protected], robust training program
WELLNESS
COMMUNITY SERVICE DAYS
FLEXIBLE TIME OFF & SUMMER FLEX HOURS
REWARDS & RECOGNITION
EDUCATIONAL REIMBURSEMENT
CORPORATE GYM RATES
ZIPCAR DISCOUNT
TRAVEL DISCOUNTS
12% OFF AT VERIZON
DRY CLEANING DISCOUNTS
DISCOUNTED MOVIE & BROADWAY TICKETS
PLUS… Bagel Fridays, free coffee, seltzer, and fresh fruit, massages, random surprise and delights, and your birthday off

Culture
Volunteer in local community
Partners with Nonprofits
Rue Gilt Group has ongoing relationships with NAACP, American Nurses Foundation, BCRF, GLSEN, Project Glimmer and the Trevor Project. :
Friends outside of work
Eat lunch together
Intracompany committees
Rue Gilt Groupe offers a DEI committee, fun committees per department
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
We are committed to fostering an inclusive environment where every associate has opportunity to learn, grow, and bring their full self to work.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Associates can participate in "Wellness Wednesday" which is a company wide physical activity at home or in a group.
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
4 months fully paid!
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
The Company will reimburse regular, full time associates, up to $5,000 per year towards education expenses to encourage their career development and ultimately, our success.

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