Senior Manager, Website Analytics

| Santa Monica
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ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

The Senior Manager, Website Analytics will collaborate with the digital growth team to develop analytical solutions and insights to answer key business questions, help set strategy, and drive business results. The Senior Manager of Website Analytics should be well versed in producing data-driven insights to inform website optimization strategies and developing/managing testing plans incorporating A/B testing tools and site usability testing.

THE SENIOR MANAGER, WEBSITE ANALYTICS HAS 5 MAIN RESPONSIBILITIES

  • Strategic Analysis: Provide data-driven strategic recommendations to the business
  • Reporting: Develop and maintain automated reporting  tracking funnel performance and trends
  • Dashboards: Develop and maintain dashboards in Tableau to enable self-serve capabilities 
  • Data Analytics: Collect, monitor and derive insights from various sources of raw data to improve business performance using SQL, Tableau, and Excel. Experience with other data tools like Mode, Python or R is a plus.
  • Leadership: Mentor, train and develop other analytics team members

SOME YEAR 1 DELIVERABLES

  • Establish funnel performance KPIs, create automated reporting/dashboards, and provide insightful analysis
  • Perform tests to inform conversion funnel optimization
  • Perform as the Site Analytics Team Project Manager, organizing both incoming and outgoing work requests.

SUCCESS METRICS

  • Direct impact on enhanced site performance and conversion rate improvement
  • Delivery of new reports, dashboards and analysis
  • Exhibit mastery of data sources and structure 
  • Throughput of business requests

EXPERIENCE

  • Must Have
    • 5-8 years of work experience in Web Analytics, Digital Analytics, Conversion Rate Optimization, Marketing Analytics, Business Analytics, or advanced Analytics role
    • Bachelor’s Degree in Finance, Marketing, Accounting or Quantitative/Technical major
    • Hands-on work experience with Analysis and Reporting tools: Tableau, SQL, Excel, Mode, Domo, Cognos, and similar
    • Experience with site analytics tools such as Segment, Mixpanel, Google Analytics, Braze or Amplitude
    • Experience analyzing web metrics to uncover patterns and behaviors impacting conversion rates, browsing paths, customer segments, etc.
    • Ability to run rigorous experiments and come up with scientifically sound recommendations
    • Excellent communicator with a knack for explaining complicated / technical items in a simplistic way 
    • Proven ability to work cross-functionally, with all levels of the organization, to develop analysis plans that address pressing business questions/concerns
  • Nice to Have
    • Experience at a Direct to Consumer (DTC) company. Continuity, Club Membership, and/or Subscription experience 
    • Practical experience in Data Engineering, Data Architecture or Data Science
    • Master’s Degree in a related major
    • Industry experience in energy, energy management, smart home, mobile app or other IoT device engagement
    • Work experience in Python, R or other statistical tools
    • Strong project management skills
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It.

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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