Job Requisition ID #

21WD52575

Position Overview

As part of the Campaign Strategy and Planning team, you will join a group that drives the strategic vision for Autodesk's demand generation campaigns, including development, delivery, and ongoing optimization. As an analyst, you will dive deep into our campaign and content performance data to uncover hidden insights and communicate recommendations for optimizing our campaign ecosystem to leadership and key stakeholders on an ongoing basis. You will drive the quarterly business review process that delivers strategic performance insights to leadership. And you will help synthesize reporting needs across the organization, working with our Marketing Operations team to deliver on these needs.

This is an exciting career opportunity for a business-savvy analyst, with a sixth sense for "meaningful data" and an ability to find creative, yet pragmatic solutions to data-oriented problems. You will need to be an effective communicator who thinks strategically, works collaboratively, and is driven by data. If you have strong analytical skills with a passion for driving better marketing through data insights, and are searching for a challenging role with great impact, then read on!

Responsibilities

• Take business ownership of the campaign ecosystem performance analytics. Support industry & portfolio marketing leadership with reporting around the effectiveness of our campaign ecosystem across industries and the customer life cycle
• Collaborate proactively and effectively with stakeholders across the organization to align on metrics and effectively measure campaign results. Identify any gaps in measurements and/or metrics, define the additional reports and analyses required and streamline existing reporting
• Agree and document the scope and objectives for each reporting ask; deliver a variety of presentations in support of the objectives
• Partner with the Marketing Operations Team (MOT) to deliver on reporting needs; prepare and distribute updates on the status of reporting projects to various audiences, including executive leadership and functional management
• Liaise between business stakeholders and operations teams, following complex topics and deriving understanding of data implications and limitations. Translate and clarify key details for business stakeholders to ensure accurate understanding of the reporting insights
• Assemble reporting for quarterly business reviews and other business report outs, working closely with execution teams across the organization to understand the trends that are driving the results
• Conduct deep dives on a variety of topics to extract valuable new insights that enable leadership to drive improvements
• Analyze and visualize data using tools as necessary to tell a concise and effective story that supports executive decision making
• Evangelize findings, supporting marketers across the organization to understand the key metrics that are contributing to strategic leadership decisions
• Research best practices and industry benchmarks in marketing and analytics; bring new frameworks and approaches to the reporting offerings provided to stakeholders
• Keep abreast of new platforms and technologies that Autodesk is onboarding to help improve the operations of our analytics

Minimum Qualifications

• 5+ years of related experience, preferably in roles combining analytics, marketing and strategy; eCommerce experience a plus
• Experience in measurement and metrics related to a subscription business strongly preferred
• Strong communication skills and ability to turn data into a story for business & marketing stakeholders
• Strong presentation skills with experience presenting to upper management
• Strong understanding across the entire digital marketing ecosystem and related KPIs; Ability to speak to marketing platforms utilized by the company (Marketo, Salesforce, AEM, Sprinklr, etc) preferred
• Expertise with email analytics, web analytics (Adobe), and social media analytics
• Advanced experience with Excel (VLOOKUP, advanced formulas, pivot tables etc.) is expected, experience with macros and/or VBA is a plus
• Experience in visualization tools like Power BI, Einstein Analytics, Looker etc.
• Ability to succeed in a large, highly-collaborative, cross-functional organization; Self-starter with a positive "Can-do" attitude
• Undergraduate degree in Business, Marketing, Engineering, Stats, or a related field preferred. MBA preferred

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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