We are seeking an innovative and data-driven Senior Manager, Analytics to help advance marketing optimization, measurement and forecasting to drive key marketing decisions.
This position will work with cross-functional stakeholders across Agency Partners, Integrated Media Team, Data Science & Analytics and Marketing Finance to deliver best-in-class solutions. You will be a true thought leader and partner in the Marketing organization, helping advance data-driven decision making to drive full funnel marketing strategy.
Responsibilities include, but are not limited to:

• Use statistical modeling techniques to analyze performance of marketing initiatives and to forecast potential marketing performance based on business, industry, and marketing variables, taking into account multi-touch attribution, marketing effectiveness, marketing mix modeling, etc. Partner with Decision Sciences & Analytics to incorporate marketing outputs into larger business forecast
• Drive insights that lead to ongoing marketing optimization and improved performance - identify and build the reporting and analysis needed to improve ROI, to understand the impact of offline tactics, and to improve paid marketing performance across the full funnel
• Lead the development of test and learn strategies, measurement frameworks, and optimization plans relating to all marketing efforts
• Manage and partner with media agency's marketing science resources
• Develop media measurement strategies to support growth beyond digital channels and understand incrementality; partner with media agency and outside partners to develop multi touch attribution and marketing mix modeling approaches that evolve our understanding of the most impactful marketing tactics
• Coordinate with key stakeholders, vendors, and internal analytics and MarTech teams to ensure data sources and tagging are properly linked, structured, and maintained to support marketing analyses
• Provide ongoing thought leadership in identifying opportunities to leverage advanced analytics to drive incremental performance and business value

QUALIFICATIONS
Minimum:

• Bachelor's degree in a related discipline and 8 years' experience in Marketing Analytics or Decision Sciences roles. The right candidate could also have a different combination, such as Master's degree and 6 years of related experience; a Ph. D and 3 years of related experience; or 12 years' experience in a related field
• Proficiency with digital analytics tools such as Google Analytics, Adobe, or similar web analytics tools
• Advanced understanding of using data visualization tools, such as Datorama, Tableau, Power BI, etc.
• Ability to influence and collaborate in cross-functional capacity with leaders in marketing, product, marketing, finance, analytics, data sciences
• Proactive self-starter with strong leadership capability and ability to work well cross-functionally

Preferred:

• Degree in Economics, Statistics, Analytics or Business strongly desired
• Experience building reporting dashboards using data visualization tools
• Working knowledge of digital marketing strategies and tactics and demonstrated experience analyzing complex, multi-faceted online marketing programs
• Ability to translate complex mathematical concepts to less data-savvy stakeholders
• Background in full-funnel marketing measurement, including direct experience building out media measurement frameworks.
• Understanding of core analytics methodologies (regression analysis, factor analysis, decision trees, cluster analysis, etc.)

About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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