Senior Director, Digital Analytics & Optimization at FLEETCOR (Atlanta, GA)

| Atlanta, GA
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Job Description

As FLEETCOR's Senior Director of Digital Analytics & Optimization you are focused on measuring and analyzing digital activity ultimately resulting in increased digital sales across our North American website portfolio. As a key member of the Digital Sales Leadership team you'll report directly to the SVP of Digital Sales and will lead a team in support of our core Business Units.

You'll be a key leader of the North American eCommerce Team working with expert colleagues in Digital Marketing, Data Science, UX/UI and Development. You'll be part of an innovative digital program, building and maintaining an enterprise class eCommerce platform with the Adobe Technology Stack.

What you'll do:
• Adobe Analytics

o Reporting / Dashboards - Google, Adobe Workspace & Tableau

o Owns Tagging Strategy, solicits stakeholder input and develops business requirements for development team

o Manage TMS (Adobe)
• Business results analysis / strategic decision making

o Financial analysis related to lead generation, online sales and customer lifetime value to inform ongoing sales forecast and strategic planning

o Translation of digital business intelligence to optimization prioritization
• Analyze promotional campaigns and website performance

o Multiple channels including Social, PPC, Display, SEO, CTV, etc.

o Identification and building of retargeting audiences

o Conversion tracking implementations related to publishers and management tools such as Ad Cloud, Marin, Kenshoo, etc.
• Analytics Automation

o Maintain with our Data Engineering team an automated data sources feed which populates downstream business KPIs into Adobe.
• Innovation

o Work with Digital Marketing on measurement plans and test designs for new channels and tactics.

o Develop strategy around customer attributes and personalization opportunities.
• Lead CRO Program

o Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
• Participate in or lead program meetings during which you will report results, make recommendations, and assist stakeholders in understanding the chosen strategies and what available information was used to aid in strategic decisions
• Create high-quality, comprehensive deliverables such as project strategy decks, testing roadmaps, and weekly/monthly reports
• Evangelize Digital Analytics and our Test & Learn culture across teams and LOBs
• Lead of team of digital analysts, tagging analyst and CRO manager to deliver useful insights and needle moving enhancements.

• 5+ years of experience in digital analytics in a sales/ecommerce environment
• Working experience with optimization and targeting tools, such as Adobe Target, Google Optimize, Unbounce and others.
• Expert level admin experience Adobe Analytics/Omniture
• Ability to define/build/target segments with Digital Media Managers based on qualitative and quantitative research.
• Ability to analyze and report on ROI of digital marketing / sales efforts.
• Understanding of relational databases, SQL and familiarity with data processing/aggregation.
• Working experience with analytics tagging / tag management
• Excellent written and oral presentation skills
• Excellent MS Excel/PPT skills
• Strong problem solving and consulting skills
• Adobe Platform - Analytics, Test & Target, AEM
• 2 years of conversion rate optimization experience
• Deep understanding of conversion/persuasion best practices and the ability to apply that knowledge to business objectives and projects
• Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
• Superior attention to detail and strong organizational skills
• Exceptional oral and written communication skills
• Proactive and self-motivated to seek answers, generate ideas and develop new tests
• Internalized knowledge of digital concepts & the role that usability and user experience plays in achieving business goals

• Website development (e.g., HTML/CSS, JavaScript)
• UX or user research
• Experience with CRM data analysis
• Agile Development Process Experience
• Adobe Target Personalization


About the Company:

FLEETCOR Technologies, Inc. ("FLEETCOR") is a leading global provider of business payment solutions. We help companies of all sizes control, simplify and secure payment of various domestic and cross-border payables using specialized payment products. We serve businesses, partners, merchants, consumers and payment networks in North America, Latin America, Europe, and Asia Pacific.
  • $2.8B Annual Revenue
  • 800,000 Directly Served Business Clients
  • 9,700+ Employees

(as of December 31, 2021)

Our payment solutions provide our customers with a payment method designed to be superior to and more robust and effective than what they use currently, whether they use a competitor's product or another alternative method such as cash or check. We group our payment solutions into five primary categories: Fuel, Lodging, Tolls, Corporate Payments and Gift. Each category is unique in its focus, customer base and target markets, but they also share a number of characteristics: customers are primarily businesses, have recurring revenue models, have specialized networks which create barriers to entry, have high margins, and have similar selling systems.

FLEETCOR enjoys global recognition including:
  • Forbes Global Growth Champion - FLEETCOR is one of the 250 fastest growing companies in the world as determined by Forbes and Statista
  • Forbes World's Most Innovative Companies - FLEETCOR has made this prestigious list of leading innovative companies 4 years in a row!
  • Fortune 1000 Company - FLEETCOR was one of the largest movers in the new rankings of the largest companies in America, ranking #872
  • S&P 500 - In 2018, FLEETCOR joined the S&P stock index comprised of the 500 leading US stocks

Our Mission

Create better ways for businesses and their partners to pay their expenses

Our Strategy

FLEETCOR will continue double-digit revenue growth by executing on four growth planks:
  • Sell More New Clients. FLEETCOR will continue growing sales by investing more in proven sales channels and bringing more prospects into the funnel.
  • Increase Revenue per Client. FLEETCOR will continue increasing its share of customer wallets through network expansion and cross-sell of add-on solutions.

  • "Beyond" Adjacent Segments. FLEETCOR will continue extending its existing business into adjacent spaces to broaden its market opportunity.
  • Launch New Platform Business. FLEETCOR has launched its "new platform business" integration "Expense Management & AP/Vendor Payments" solutions into one bundled software platform.

Our Commitment to Diversity, Equality, Inclusion, Belonging

Together we can foster true belonging. We know different ideas, perspectives and backgrounds lead to better innovation and results. We are therefore committed to building and nurturing a culture of diversity, inclusion, and belonging by:
  • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;
  • Empowering our people to share their experiences and ideas through open forums and individual conversations; and
  • Valuing each person's unique perspectives and individual contributions.

Embracing diversity enables our people to "make the difference" at FLEETCOR.

Our Values

FLEETCOR's culture reflects our history of fast growth and our continued drive for results. Our entrepreneurial spirit remains strong across our global workforce, and we reinforce these principles in our five core values:
  • Innovation: Figure out a better way
  • Execution: Get it done quickly
  • Integrity: Do the right thing
  • People: We make the difference
  • Collaboration: Accomplish more together

These values guide all of our employees and are infused in all aspects of our Company. We are, as a team, united through these shared values and our mission to provide "a better way to pay."

Our values foster an inclusive culture through the expectation that all employees will treat each other with respect and appreciate the diversity of identities, thoughts, backgrounds and styles. Our commitment to fostering an inclusive culture has never been more essential than in this moment of national reflection. We must always celebrate the diversity of our company and our communities.

We strongly believe that the quality and diversity of our workforce provide FLEETCOR with a competitive advantage, and that our problem-solving and solution-building efforts are greatly enhanced when we harness the collective thinking of a diverse group of people with unique experiences and perspectives.

Equal Opportunity/Affirmative Action Employer:

FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.

For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency .
More Information on FLEETCOR
FLEETCOR operates in the eCommerce industry. The company is located in Beaverton, OR, Portland, OR, Wichita, KS, Bloomington, MN, Schaumburg, IL, Lexington, KY, Brentwood, TN, Nashville, TN, Atlanta, GA and Peachtree Corners, GA. FLEETCOR was founded in 2022. It has 6156 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 20 open jobs at FLEETCOR, click here.
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